Are You Using Social Media Right?
As with any sort of social interaction there are do’s and don’ts. There is a right way and a wrong way. There is formal and informal. And in social media there is such thing as a faux pas. As for the bigger picture, what is the acceptable behavior and how do you conduct your business […]
Social Media Misconceptions
Social media has many caveats. With frequent updates and resurfacing content, social media changes rapidly. Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media. Using social media is one thing but using it well is the key to online success. Stay updated and […]
A Little Automation Doesn't Hurt (sometimes)
How do you stay active on Twitter without signing your soul away to the little blue bird (or the fail whale, in my case)? Things on Twitter move fast, to say the least, and the lifetime of a tweet is exceedingly short. Being on Twitter constantly isn’t possible, because face it, when was the last time you […]
Posting Content to StumbleUpon
Everyone wants to get their content found on social media. We go through rigorous and tedious processes to use SEO to help optimize our websites, our blogs, pictures, everything. Attaching key words, indexing, writing pristine descriptions and making catchy titles all so that Google picks up your content. What if I told you there was […]
Facebook Announces Integrations with WordPress Blog Posts
Social media has many caveats. With frequent updates and resurfacing content, social media changes rapidly. Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media. Using social media is one thing but using it well is the key to online success. Stay updated and […]
Customer Service on Social Media – What NOT to Do
Remember my episode with Birchbox several months ago? Fortunately, Birchbox graciously reached out to me and we resolved the issue, but today my social media customer service (or lackthereof) saga continues, this time with an up-and-coming company called Everlane. Everlane touts to “create the finest luxury accessories and essentials under $100”, attributing their affordable prices to […]
Email Marketing: The Basics
Reaching a targeted or selected audience for your brand or product is crucial! Facebook, Twitter, Pinterest and LinkedIn have been in the hot seat for quite some time and are all good ways of branching out to prospective clients and customers. Marketers and businesses are bombarding customers with Facebook ads, tweets, linked in pages and […]
Pinterest Pins Work Better than Facebook Posts for Products
Social media has many caveats. With frequent updates and resurfacing content, social media changes rapidly. Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media. Using social media is one thing but using it well is the key to online success. Stay updated and […]
OC On the Job | Body Dynamix Chiropractic
Why Every Marketer Needs to be A Journalist
When I made the leap from journalism to marketing, I got a lot of wisecracks from my newsroom colleagues. ‘Oh, you’ve crossed over to the dark side,’ they said. They wondered how I would be able to ‘sell things’ when so much of my career was focused on objective reporting. But as a journalist I […]
