Twitter Breakdown: When To Use Each Action Button
If you want to learn how to make pottery, you don’t grab the nearest clay and start spinning it without any direction or know-how. Instead, you’d take a beginner’s class where they’d teach you different techniques and the basic knowledge you’d need for moving forward. The same goes for using a social media platform like […]
Next Generation Online Marketing Campaigns will Include Emotional Targeting
Facebook changed the online advertising targeting space by allowing businesses to target users based on interests, items they like, and locations they check into. This was a tremendous leap from Google Adwords, which was only allowing targeting based on location and search terms. Now companies are analyzing data to determine user emotions and are creating […]
Using Your Blog To Boost Your Website Is Not Just Easy, It’s Important!
More often than not, people picture social media as Facebook, Instagram, Twitter, Pinterest, and LinkedIn. While those are certainly your powerhouses, one of the most overlooked, and potentially effective, tools aren’t necessarily tied to a specific platform. Blogs are a substantial part of social media now, both for your social media pages and […]
How to Expand Your Local Reach with LinkedIn Ads
With online advertising, an out-of-the-box outlook can keep ideas fresh and help you take your marketing strategy to the next level. Facebook’s advertising platform is a tried and true way to promote your business, and we will always advocate for utilizing Facebook ads, but like a financial portfolio, you need diversity. By exploring different social […]
Smooth Sailing: How To Navigate An Influencer Screening Process
When you’re looking for people to represent your brand, you want to make sure that they’re the right fit. Most importantly, you want to work with someone who will be a good representation of what your brand stands for. After all, these are people who will be helping you build your company by sharing it […]
Not Seeing The Social Media Response You Want? Don’t Give Up!
It’s a question we hear a lot, and one you may have asked a time or two. When you see posts from some companies exploding with hundreds of likes and comments, it looks easy, but when your content goes out, you’re lucky for numbers in the double digits. It’s easy to get frustrated by small […]
Facebook Bolstering Lead Generation for Businesses
Even though Facebook recently changed its news feed to focus more on quality and engaging conversations between users, it hasn’t forgotten about businesses and how they can increase sales or generate leads through the platform. It’s one of the trending stories in social media this week. Facebook’s “Messenger Broadcast” App Helps Businesses Send Follow Up […]
3 Ways To Optimize Your LinkedIn Company Page
First impressions can make a big impact on how people perceive something; especially online when your brand has a split second to grab someone’s attention. On LinkedIn, most of the people who will be looking at your business page will be people looking to learn more about your company and the jobs you have available. […]
Starting A Business Is Tough, Don’t Forget Social Media
Starting your company is one of, if not the, defining moments in your life. It’s easy to get caught up in trying to do everything at once, including handling every facet of your marketing. While you probably have experience posting on Facebook, or creating beautiful images for Instagram, marketing on social media is vastly different. […]
Does Facebook’s Algorithm Know Your Wealth or Income?
It’s one of those things that Facebook keeps close to the chest – how it determines a user’s profile. Through a recently released patent, Facebook is using your profile information to determine the type of person that you are and your lifestyle spending habits to better target ads to you. It’s one of the social […]
