Three Reasons Why You Should Add Video Into Your Marketing Strategy

While adding video to your marketing strategy can be more time consuming and depending on the quality – more costly – video is rapidly becoming one of the most powerful forms of advertising. Luckily, with the tools you need to shoot video already in the palm of your hand, it’s not hard to find endless […]

Facebook Introduces New Tools Centered Around Mental Health

With three more months to go in what has been described as one of the worst years in recent modern history, the 2020 memes are still going strong. They have been used to compare this unprecedented time to a dumpster fire, a toothpaste flavored bag of chips and dubbed March the longest month ever recorded. […]

Business Networking From Home (on Twitter!)

Networking has come a long way from coffee dates and monthly meetings, especially in today’s climate. If you’re looking for a new way to connect from the safety of your own home, don’t rule out your social media channels. Consider Twitter; this platform allows you to connect with people you might not be able to […]

How To Increase Your Chances Of Getting Verified on Facebook

Are you looking to add a stamp of authenticity to your Facebook page? Getting verified is a great way to establish brand credibility online. The verified badge lets people know your company is authentic, and helps your page show up higher in search results. Here are some things to keep in mind when trying to […]

Hashtags on Facebook: Should You Use Them?

Some Facebook users, especially those running a business page, have noticed something different popping up in their composer window lately. Highlighted prompts recommending the addition of hashtags are now appearing on some users’ screens. The prompt asks the administrator to consider adding a hashtag to their post in order to help it reach a larger […]

Facebook Rolls Out More Social Media Education Programs 

Just as Facebook wraps up their “Summer of Support” sessions, the social media giant announced a new lineup of free education courses and awareness programs as part of National Black Business Month. The series of free webinars will begin on August 12th and include everything from business advice to panel discussions that are designed to […]

Social Media Tools To Help Your Business Thrive

In midst of the COVID-19 pandemic, nationwide protests, an upcoming presidential election and a call to boycott advertising on the most popular social media site in the world, Facebook is continuing to push forward by focusing on education courses to help businesses that are now heavily reliant on digital sales and advertising. This week, they’re […]

Why Creating a Personal Relationship with Your Instagram Audience is Crucial

Instagram’s popularity can be attributed in part to the way the platform encourages engagement between different communities, individuals, and businesses. Because of this dynamic on the channel, managing a business account on Instagram does not mean the content should be business only. It’s crucial for businesses to engage with their Instagram audience on a personal […]

Instagram Introduces A New Feature To Support Change

Instagram has introduced a new way to raise donations for causes – everything from COVID-19 aid to activism groups fighting for change. “We’ve seen a large wave of digital activism responding to the global conversation around racial justice,” said a spokesperson for Instagram. This week, the fastest-growing social media platform launched a personal fundraising function. […]

How YouTube Is Fostering More Inclusive Content

As hundreds of big-name companies like Coca-Cola, Ford and Lego continue to boycott Facebook advertising this month, it’s left businesses across the globe questioning whether they’re doing their part to help curb hate speech and misinformation. The “Stop Hate for Profit” campaign was launched in the month of July as a way to hold Facebook […]

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