25 Million Businesses Are Now on Instagram
Businesses are benefitting from social media developments every day as elements like Facebook messenger, once used to communicate between friends, now enters the mix as a major asset for brands. It’s one of the social media trending stories this week. Facebook Messenger now available to businesses for Live Chat Companies no longer need a brick […]
The Beauty of Simplicity
I had lunch yesterday with Katie Wagner who owns Katie Wagner Social Media in Orange County, California. Our lively conversation over veggie burgers about posting content on social media turned to how creativity in writing can often get in the way of communicating a client’s message. We agreed that there are times when creativity works and other times when it’s […]
How to Grow Your Brand’s Presence Using Other Businesses
There was a time when we proclaimed Facebook Inc. the reigning champion of leveraging the power of competition. Then we got to thinking—we all could learn a thing or three from Facebook for our marketing strategies. While it helps to keep tabs on your competition to keep your brand on top, don’t count out non-competing […]
5 Instagram Tricks You Never Knew Existed
Sure, you know the Instagram basics. In fact, you might even consider yourself something of an Instagram aficionado…but the popular photo-sharing app has a few lesser-known features that even the most experienced user might not know… Lucky for you, we’re going to spill the best-kept secrets in social media to simplify your ‘gramming ways! […]
Facebook Messenger Ads Go Global: What Advertisers Needs To Know
Facebook is giving advertisers direct access to an entirely new demographic thanks to its global expansion of ads directly from within Messenger. Meanwhile, Pinterest is letting users search for specific styles and content in a new way thanks to newly released AI powered “West Elm Style Finder,” and Instagram is letting users get creative with […]
Influencer Marketing Strategies to make your Partnership More Effective
As you might have noticed from the increased #ads on your Instagram feed, influencer marketing has grown as one of the most popular advertising strategies for many small businesses and large companies alike. With the rise of social media, many people began to establish themselves as online personalities, gaining the trust of a dedicated audience who […]
Put Out the Fire: How to Respond to Angry Customers on Social Media
Instagram is standing up to social media bullies and trolls with its latest update. The visual platform is releasing a tool that allows users to block out offensive comments. We’re sure celebrities around the country are rejoicing over this one—no need to try and silence the haters when the Gram does it for you! But […]
National Social Media Day at the KWSM Office
Our favorite holiday is among us, and here at KWSM, we’re celebrating in a very special way. June 30th is National Social Media Day, a day dedicated to what we love most! In 2010, the digital media website Mashable launched Social Media Day to recognize the online platforms responsible for transforming the way people connect […]
How to Use Social Media Challenges Like Celebrities to Increase Engagement
Have you heard about the latest challenges swirling around social media? Celebrities like Nicki Minaj and Amber Rose posted some shocking imagery that went viral last week and inspired people to post their interpretations. Remember the Bow Wow Challenge, which started when the young rapper was called out for taking a commercial flight, after posting […]
How Your Business Can Manage a Crisis on Social Media
When a crisis strikes your company, you have to act fast! The days of preparing a press release, gauging the community’s temperature, and waiting a day or two to respond are over. A strong social media presence plays a critical role in the success of your business. But, is your social media manager really equipped […]
