LinkedIn’s New Targeting Capabilities, Pinterest Drops Likes Button, FTC Sets Crosshairs on Influencers | Social Media Trends
Bullseye! Business networking juggernaut LinkedIn is introducing new targeting capabilities that will give marketers a competitive edge with their social campaigns. Meanwhile, Pinterest is ditching its “like” button, and social influencers everywhere are finding themselves under the lens of the FTC in this week’s social media trends. The Results Are In: Pinterest Users Vote No […]
The Right Way To Complain on Social Media
Social media is a fantastic customer service tool. It definitely beats sitting on hold for hours with a company, waiting for someone to address your concern. With so many companies taking to Twitter and Facebook to address their customer service needs, social media has become one of the best ways to communicate with a company […]
The Biggest Mistake Businesses Make on Social Media
Trust is an important factor in all relationships. Whether it is a romantic, personal, or professional relationship, trust is a consistent factor that all strong connections are built. The bond between you and your social media audience is no different. To be successful on social media, you must be trustworthy to your audience. The biggest […]
How Starbucks Found Social Media Gold At The End Of A Frappuccino Rainbow!
Last week, Starbucks launched a new Frappuccino called the ‘Unicorn Frappe,’ and it took the world by storm. With the Instagram-worthy colors and sparkles, coffee drinkers and non coffee-drinkers alike came together on social media to show off their dazzling new drinks. This limited-time only offering became an overnight sensation and Starbucks got to savor […]
How to Engage with Different Generations on Social Media
Social media isn’t a shotgun approach, where you spray content out and hope people love it. This holds true when targeting different age demographics. It is critical to determine the habits and preferences of your target generation and develop detailed social targeting techniques. Here’s a guide to help you connect with all ages! Millennials Growing […]
Facebook Rolling Out AR Camera, Pre-Roll Ads Favored Over Out-Roll, Snapchat To Offer Full-Screen Ads | Social Media Trends
Facebook is giving artists, designers, and developers the tools they need to take their artistic expression to the next level with its latest AR camera capabilities. Meanwhile, digital marketers may need to take a second look at their marketing strategy, as a new study shines a light on the pre-roll/post-roll debate, and Snapchat launches its […]
3..2..1.. Blast Off! Launching Your Next Product On Social Media
How do you go viral? It’s a question we hear all the time from clients looking to promote their “next big thing.” Unfortunately, the answer is simple. There is no viral button you can push to suddenly blow up online. The Chewbacca Mom video and the mystery of the gold and white dress hit the […]
Top 3 Email Subject Line Pet Peeves That Needs to Stop
Have you ever gotten a text in all caps and wondered, “Why on earth is this person shouting at me?” That’s exactly how your subscribers feel when they see an all caps subject line in their inbox. Last week we uncovered the secrets to crafting a compelling subject line, but now it’s time for a […]
In A Sea Of Content, Here’s How To Spot Fake News
How many times have you read a news article online, only to find out it wasn’t true? On social media, anyone can say what they want with little to no repercussion! This can be a good thing because people are free to voice his or her opinion, but it can also lead to false information […]
3 Common Facebook Live Mistakes To Avoid
Ready, set, action! Since Facebook Live appeared on our Newsfeeds, we’ve been able to see many companies use the video feature in a variety of creative ways. From polling audiences in real-time with the use of Reactions to broadcasting the behind the scenes of an exciting company event, Facebook Live is a valuable tool to […]
