Everything You Need To Know About Creating a Digital Marketing Strategy

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What is a digital marketing strategy? Do you even need one? How do you create a digital marketing strategy, and what should be in it?  We’ll answer the second question first. If you’re trying to grow your brand, increase sales, … Read More

YouTube handles are one of the newest tools for creators and businesses. These new handles are designed to help users’ channels get more easily discovered and engage with the community. Learn more about this new tool and discover how it can support your YouTube marketing efforts. [H2] Handle vs URL [/H2] Many YouTube channels already have customized URLs. Handles will take this personalization even further. Each channel will be able to create a custom handle using their current page URL or by creating a new unique name. This personalization helps channels stand out from competitors or other pages with similar business names. [H2] Location and Commenting [/H2] Handles will appear on brands’ pages and Shorts. Handles can also be used in comments, community posts, and video descriptions. Since some YouTube channel names tend to be long, handles will help make channels easier to remember when engaging with. Channels can also be shouted out or tagged in the title of collaboration videos using custom handles. [H2] Top Benefits of YouTube Handles [/H2] Outside of the obvious benefit of clear identification, YouTube handles can support your business in a variety of ways. Reach new audiences on YouTube Connected in YouTube community groups using your channel handle Increase content and channel visibility with handle tagging Promote engagement on new and older videos Get noticed in shorts YouTube will begin rolling these handles out starting November 14. Those channels with the highest subscriber account and engagements will be the first to receive the ability to choose a customized handle. 75% of people say YouTube videos make them more aware of new brands or products. Do you need to start marketing your company on social media but aren’t sure how to get started? Or maybe you’ve been posting content but can’t seem to get the results you want. CLICK HERE to learn more about how the KWSM team can craft a custom content strategy for your business to generate the metrics you are looking for.

What do YouTube Handles Mean for Business Owners?

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YouTube handles are one of the newest tools for creators and businesses. These new handles are designed to help users’ channels get more easily discovered and engage with the community. Learn more about this new tool and discover how it … Read More

wrapped holiday gifts piled on top of one another

3 Digital Marketing Strategies to Consider this Holiday Season

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The holiday season is officially here, but preparations have been underway for most businesses since the end of summer. Staying ahead of the curve is key for businesses that aim to get their customers’ attention during this busy time of … Read More