Three Reasons Why You Should Add Video Into Your Marketing Strategy
While adding video to your marketing strategy can be more time consuming and depending on the quality – more costly – video is rapidly becoming one of the most powerful forms of advertising. Luckily, with the tools you need to shoot video already in the palm of your hand, it’s not hard to find endless […]
Should You Use Your Company Culture as A Marketing Tool?
Human connection is important, even on social media. In the world of digital marketing, it can be difficult to effectively communicate to your audience that your business is more than just a corporation – it’s made up of real people. To solve this dilemma, many businesses have begun showcasing their employees and company culture to […]
LinkedIn’s New Features for Company Pages
If you aren’t evolving, you’re dying. This seems to be the motto of our social networking-heavy world. In early September, LinkedIn released not one, but three new features that are all aimed at helping businesses stay connected with their communities during this unusual time. Utilizing these new features will help your team stay […]
5 Tips to Pivot Your In-Person Event to a Virtual Format
Back in March, no one could have predicted how different our daily lives would be more than six months later. While some places in the country are beginning to look more familiar, there also are cities and states where we need to continue to adjust. Social distancing is likely to stay around for a while […]
In the News: Google, Facebook, and YouTube Share New Ad Updates
As a business owner, you are always trying to find ways to raise brand awareness and encourage your audience to buy from you. Now, Google, Facebook, and YouTube are making changes to their ads platforms to help. Google Creates a New Way to Track Video Ad Conversions Although users may not physically click on an […]
Why Beauty Brands Should Use Pinterest
Beauty brands reach a majority of their audience through social media. With different platforms to showcase products, there’s certainly an opportunity to get reach and engagement. But is there a platform that stands above the rest? Instagram may come to mind for beauty brands, but Pinterest is one of the best platforms to share your […]
How Advanced Technology is Transforming Marketing Through Business Intelligence and Data-Driven Marketing
Technology evolves every day, simultaneously transforming the world around us. Many companies have made the shift to incorporating beginner elements like Google Analytics, but there are a lot of more advanced data tools out there. As a business owner, you can learn what defines business intelligence and the most effective ways it can be implemented […]
Creating Effective Email Marketing Campaigns for Lawyers
Consumers are inundated with a wave of marketing messages every day, and it usually takes several online interactions with a law firm before a client decides that they want to work with you. Email marketing is a great way to engage your target audience and keep your referral partners up to date. Here are seven […]
Facebook Introduces New Tools Centered Around Mental Health
With three more months to go in what has been described as one of the worst years in recent modern history, the 2020 memes are still going strong. They have been used to compare this unprecedented time to a dumpster fire, a toothpaste flavored bag of chips and dubbed March the longest month ever recorded. […]
In the News: Google Cracks Down on Images, Facebook Works On Connecting Instagram Stories and LinkedIn Adds The “My Company” Tab
Social media is always evolving, and the most popular platforms are hard at work making improvements. Google wants to make finding reusable images easier, Facebook is working on linking Instagram Stories to Facebook pages, and LinkedIn is trying to help businesses better connect their employees. Google Makes It Easier to Find Legal Images Google is […]
