Creating Highly Targeted Content for Specific Audiences
Reaching your audience is one thing, but truly connecting with them is something else. That’s where creating highly targeted content shines. For business owners, understanding your audience and speaking to them the way they want to communicate is fundamental to turning interest into engagement and, eventually, sales. If you see a lot of visitors to […]
How to Reinforce Your Company’s Branding Online
The importance of consistent and clear branding cannot be overstated. Your brand is what makes you recognizable, and it’s important to keep this identity consistent across your online channels to reinforce your company’s branding effectively. Social media, your website, or advertising campaigns, your brand must always present a unified message. At KWSM, we know how […]
Why Storytelling is Crucial to Digital Marketing
Successful marketing hinges on more than simply pushing your products or services online. It’s all about building connections—authentic ones. What is the most effective way to do this? Through storytelling. But why is storytelling crucial to digital marketing, and how can you leverage it to grow your business? At KSWM, we apply storytelling holistically. We […]
Why Social Media Ads are Better Than TV Ads (Updated Sept. 2024)
For businesses looking to get ahead in marketing, there’s no need to spend huge amounts on traditional TV advertising. The major advantage social media ads provide is they give you a more efficient way to reach your ideal customers, saving money and delivering better results. For over 14 years, KWSM has been helping businesses manage […]
Content Creation: A Guide to Engaging Your Audience
How should you approach content creation for marketing to engage your audience? Businesses that aren’t growing their audience or generating leads through engaging content — or aren’t creating content at all — are in danger of falling behind competitors who know how to get prospects’ attention in ads and through organic search results. The simple […]
How to Collect Leads Through Social Media
New business is something all companies look for in their marketing efforts. While social media can be a key tool for branding and connecting with your audience, it can also be used as a lead generation method. Here’s how to collect leads through social media. Establish Your Brand Voice Your brand voice reflects your company’s […]
Marketing Lead Generation Tips for Digital Fundraising Campaigns
Attracting and engaging potential donors is a strategic combination of communication and persuasion, where understanding and applying the nuances of marketing lead generation can make all the difference. Whether you’re a nonprofit organization or a business raising money for a special cause, your fundraising campaign must accomplish two key objectives — connect with potential donors […]
How Employer Branding Helps With Employee Retention
Do you find yourself in a never-ending cycle of hiring just to see your top talent walk out the door? You’re not alone. Organizations everywhere are grappling with unprecedented turnover rates, leaving them caught in a whirlwind of soaring recruitment costs, declining productivity, and plummeting morale. Employee retention takes effort, and given the stakes, […]
