A Brand Journalism Case Study: How this Approach Benefits Content Marketing
By taking a brand journalism approach to content marketing, companies can distinguish themselves and create a deeper connection with their target audience. This approach entails humanizing brands by telling the story behind them. This more engaging, valuable, and authentic content helps businesses realize greater success. A brand journalism case study is a great way to […]
Everything You Need To Know About Creating a Digital Marketing Strategy
What is a digital marketing strategy? Do you even need one? How do you create a digital marketing strategy, and what should be in it? We’ll answer the second question first. If you’re trying to grow your brand, increase sales, or generally grow your business, the answer is yes, you need a digital marketing strategy. […]
How to Enable Custom Thumbnails on YouTube 2024
Updated on May 4th, 2023: This post was originally published September 23rd, 2014 and has been revamped and updated for accuracy and comprehensiveness. Have you uploaded some great content to YouTube, only to see a few unsightly thumbnails to choose from for its preview? In the past, getting a decent thumbnail from a YouTube video […]
Developing PR Skills | KWSM Mentorship Program
PR and Marketing go hand-in-hand. Recently, I was able to teach PR skills to a teammate and flex my digital marketing muscles through KWSM’s Mentorship Program. KWSM’s Mentorship Program Here at KWSM, we believe you should never stop learning. Our annual mentorship program is a way to focus on one aspect of digital marketing and […]
3 B2B Marketing Trends
As a business owner or operator, you’ve likely changed many business practices over the last few years – whether that’s streamlining inefficiencies or adopting a hybrid/remote work environment. The marketing landscape has changed in that time, and for businesses looking to connect and work with other businesses, the approach to making a connection has also […]
Celebrate World Social Media Day on June, 30th 2022 with KWSM
Although social media has had a short life, it’s safe to say that it has completely changed the way that people interact with each other all around the world today. World Social Media Day comes each year on June 30th and is a way to celebrate the importance of social media in our everyday lives. […]
How to Choose The Right Influencers to Increase Brand Awareness
If you’re having trouble growing your social media presence, you may want to consider adding influencers to your marketing strategy. Influencers are a great way to help you get the word out and increase brand awareness. Influencer marketing is a type of social media marketing that uses endorsements, product mentions and shoutouts from individuals who have […]
5 Essential Graphic Design Tips for Social Media
Styles and trends change by the week, whether it be shoes, clothes, or social media content. As a marketer and graphic designer, it’s crucial to stay on top of modern requisites. What’s surprising is that most graphic design tips are quite simple, such as using white space more effectively and keeping designs simple enough to […]
Why Storytelling is Crucial to Digital Marketing
Digital marketing is the most essential tool in the modern business world. If you are not utilizing digital marketing strategies, then you are depriving your business of a streamlined avenue for acquiring consistent leads. But it’s more than posting promotions on social media or sending out monthly newsletters. The goal of a digital marketing team […]
5 Networking Tips for Entrepreneurs
When starting your own business, networking is crucial to help you grow as it can provide you with business opportunities you might not be able to find on your own. Your network has the potential to provide you with insight into different fields, information on what potential employers look for and advice on how you […]
