Why You Need To Up Your Visual Game In 2019
It’s no secret that compelling and interesting visuals are becoming more and more important across every single social media channel. Videos in particular are on the rise. Facebook believes that around 80% of content will be video content by 2020. Lagging in your use of visual content can damage your brand, likely more than […]
A Look Back at 2018: KWSM’s Biggest Year Yet
If you have been keeping up with KWSM lately, you know that we’ve had quite a bit of good news to share. 2018 has truly been an amazing year for our team. It has been the year of new beginnings for us, from a brand new website to a brand new name. But don’t […]
Growing Groups | Social Media Help Desk Episode #41
Have you ever said to someone, just voice memo me? Well, Instagram wants you to start! This week, KWSM President Katie Wagner is hosting the Social Media Help Desk in Atlanta where Content Editors Adam Greene and Kim Elliot are breaking down the newest changes coming to Facebook and Instagram, the importance of Facebook groups, […]
Making Your Old Blogs New Again For Every Social Channel
Hopefully, you realize how important blogs are to keeping your site ranking high in searches. Blog help keep your content fresh and educates the visitors to your site. A consistent blog is one of the strongest tools you can have, but sometimes keeping up with the demand can be a steep hill to climb. Missing […]
Playing iSpy with Video Content | Social Media Help Desk Episode 39
It’s the greatest time of year – and it’s clear that there are ways business owners should, and shouldn’t be promoting their products and services this month. On today’s Social Media Help Desk, KWSM President Katie Wagner is hosting alongside Content Editors Layla and Isaac as they discuss the newest changes with Instagram and LinkedIn, […]
How To Handle The Upcoming Holiday Season With Your Social Media
We have good news and bad news. First, endless beach days and pina coladas are quickly coming to an end, but you know what that means? There are a lot of upcoming holidays and seasonal promotions your business can capitalize on through your social channels. The content will practically build itself; so why not use […]
KWSM Takes Vegas: The Power of an Integrated Digital Marketing Approach
At KWSM, we value teamwork, and work to cultivate a collaborative environment. A recent client event showed us how powerful the results can be when we use all of the agency’s capabilities to support a common goal. Read on to discover how we created The EPURI Experience Las Vegas, a worldwide launch for a new […]
Creating A Five Star Customer Service Experience
Your customers are an integral part of your business. Without them, your company wouldn’t thrive or even exist. When you’re providing customer service, maintain this mindset in order to assist yourself in delivering a helpful experience. Here are three ways to ensure that your customer service gets a five-star rating: Responsiveness Where there’s […]
How to Use Shoppable Product Links in Instagram Posts
If you work for a brand and or own a business account on Instagram, I bet you’ve said the following words at some point: “It’s almost impossible to show ROI on an Instagram post because clickable links have never been allowed in my post’s captions.” Well, Instagram is giving you a workaround! Clickable links are […]
Don’t Let Inspiration Become Imitation When Crafting Your Ads
Everyone knows that “imitation is the sincerest form of flattery,” right? There is a ring of truth to that, and keeping an eye on what competitors are doing is essential to keeping ahead of the curve, but in social media, imitation is often going to lead to stumbling. The speed at which social […]
