How to Start Using Digital Advertising for Your Business

Advertisements are seen everywhere you look in public spaces, and it’s no different when you are using your phone. Now, more than ever, your audience is organically seeing fewer of your posts because of online ads. Use digital advertising as a powerful targeting tool to reach more of the people who may be interested in […]
In the News: Instagram Updates IGTV for Creators, YouTube Makes Their Video Builder Tool More Accessible, and Facebook Creates a Guide for Advertising

As staying indoors becomes the new normal, platforms like Instagram, YouTube and Facebook are doing all they can to help businesses. Instagram is taking action to get more creators to use the service. YouTube is giving more businesses access to the Video Builder tool. And Facebook is sharing a guide to help users better advertise […]
Instagram Launches Voice Messaging
What’s old is new again. Talking made way for texting and now one social media platform is going retro. Instagram is launching its own version of voice messaging. Meanwhile, Facebook tells its audience that sharing is caring, while Snapchat creates a new content series for advertising success. These are the trending stories in social media […]
How Advertising and Content Marketing Relate
To keep my creative mind sharp, I take advertising copywriting classes at a local advertising agency after KWSM work hours. The class is a lot of fun but more challenging than I could have ever imagined—writing consistently witty, concise and captivating headlines is not as easy as it seems! I was struck by an epiphany […]