9 Steps to Optimize Your Website’s User Experience | KWSM Mentorship Program
The goal of a website is to be a platform to help expand awareness, increase traffic, generate more sales, etc. We often think about websites as a place to hold content, which they do, but users need an end goal. Are you trying to get the user to learn more about your product or service […]
KWSM Mentorship Program: A Deep Dive Into Facebook and Instagram Advertising
At KWSM, we have a mentorship program that allows team members to learn from each other. The goal of the KWSM Mentorship Program is for Mentees to expand their professional skillsets and cross-train in an area of business and marketing they may not be as familiar with. It also encourages Mentors to develop their […]
Leveling Up Social Media Ads | KWSM Mentorship Program
August is back-to-school season for many families, and at KWSM: a digital marketing agency, it’s not so different. Continued learning is a pillar of our agency, and this takes many different forms. One of our favorites? The KWSM Mentorship Program! A couple of times a year, the KWSM team splits up into mentor and mentee […]
The Power of Video | KWSM Mentorship Program
When I first started at KWSM, I was inspired by the passion that all my colleagues had for the industry. I thought it was remarkable that KWSM helps tell the stories that our clients want to share, but don’t know how to convey. A story can be conveyed in many ways, but video is one […]
The KWSM Mentorship Program: Professional Development Through Peer Training
At KWSM, training goes far beyond your first week on the job. Continued education is an integral part of our organization and is vital in ensuring we provide the best service to our clients. Professional development has always been top of mind for our team; from lunch and learns to guest speakers, we love getting […]
KWSM Mentorship Program: Mentoring on SEO
Here at KWSM, we have an in-house Mentorship Program. I had the privilege recently to mentor Senior Digital Marketing Strategist Layla Lameijer on SEO. Layla has shown a strong interest in SEO and this was a great opportunity to take a deep dive into the subject and teach her some skills she can use moving […]
KWSM Mentorship Program: Email Marketing
As an agency, we pride ourselves in having a team of people who constantly want to learn and grow in our careers. In order to provide fresh ideas to our clients, we challenge ourselves to think outside of the box. Pushing the boundaries in this way can only be done by learning from each other. […]
KWSM Mentorship Program: Designing Landing Pages That Convert
At KWSM, we have a mentorship program that allows team members to learn from each other. I was paired up with Princess Ruff, a Digital Marketing Strategist at KWSM Atlanta, who wanted to learn about how to make website landing pages that convert. As her mentor, I took the skills and experience of our team […]
KWSM Mentorship Program | Learning the Ropes in PR
What makes an agency great? Is it the quality of work produced? Or, maybe the size of the clients? Perhaps it all depends on how trendy the office space is… While all of these factors can play a huge role in a company’s attractiveness, to me, what makes an agency great is how well […]
KWSM Mentorship: Charging into Digital Marketing Strategy & Storytelling
Learning about digital marketing strategy & storytelling is like eating an elephant: you have to do it one bite at a time.
