KWSM Mentorship Program: SEO Training
At KWSM: a digital marketing agency, we hold an annual Mentorship Program where we are split into mentor and mentee partners to explore a topic we want to learn more about. This is a 12 week program where we can learn to excel in a new skill. This was my first year to participate in […]
Making Agency Operations More Efficient | KWSM Mentorship Program
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up two or more individuals to learn about a specific skill set. It’s been a positive program that has contributed to team development at KWSM for […]
KWSM Mentorship Program: Learning Agency Operations
I recently decided to participate in the annual KWSM Mentorship Program, hoping to dive into the world of agency operations. I saw the program as an opportunity to expand my knowledge, grow as a Project Manager and let my competitive side shine for a bit. What I gained far exceeded my expectations. Throughout the past three […]
KWSM Mentorship Program: Diving Into Design
One of my favorite quotes is “If you’re the smartest person in the room, you’re in the wrong room.” As a Junior Content Creator for KWSM, this is a quote that I like to keep in my back pocket because I am surrounded by incredibly talented, creative, and meticulous professionals who have years of experience […]
KWSM Mentorship Program: Design Fundamentals
Each year, everyone at KWSM is invited to participate in the Mentorship Program to learn from another team member and grow our skillset. This year, I was paired with Junior Content Creator Miranda Vazquez to teach Design. Coming into the Mentorship Program, Miranda had some goals to improve her knowledge around the principles of design […]
KWSM Mentorship Program: Learning Digital Marketing Strategy
KWSM’s best asset is that we are a team. The people that make up KWSM are not only great human beings, but they have years of expertise in their individual fields. Because of this, we are all constantly learning from each other. The KWSM Mentorship Program allows us to team up with someone and learn […]
Developing PR Skills | KWSM Mentorship Program
PR and Marketing go hand-in-hand. Recently, I was able to teach PR skills to a teammate and flex my digital marketing muscles through KWSM’s Mentorship Program. KWSM’s Mentorship Program Here at KWSM, we believe you should never stop learning. Our annual mentorship program is a way to focus on one aspect of digital marketing and […]
KWSM Mentorship Program: The Art of Audience Targeting
For this year’s KWSM Mentorship Program, I was taught the art of audience exploration and targeting by our Director of Content, Jason Avant. The wealth of information I took in these past couple of months was akin to a firehose, but absolutely invaluable to my future as a copywriter. The audience exploration process contains a […]
KWSM Mentorship Program: Email Marketing Design Improved User Retention
I had the pleasure of joining KWSM’s Mentorship Program once again this year. As a Digital Marketing Strategist, my biggest passion is email marketing and I was excited to work on a project related to email. I was paired with Web Designer/Developer Shane Hiller to teach him about email marketing. I learned a lot from […]
KWSM Mentorship Program: Email Marketing
This year, I got the chance to participate in the KWSM Mentorship Program. I was paired up with Dalia Grelin, a Digital Marketing Strategist who is passionate about email marketing. As a web designer/developer, I had some previous email marketing experience so the mentorship turned out to be more collaborative than was originally planned – […]
