Email automation is a great way to reach your audience at specific points of the buyer’s journey. This can be done in many ways, but we will focus on five: welcome email, campaign based, e-commerce based, date based, and reminder … Read More
Before you start marketing your business, you need to know who you’re talking to. Understanding your target audience is one of the most important parts of any campaign. Like most businesses, you have a variety of people that you’ll be … Read More
Marketing automation can be confusing when you’re not sure what it is or why you need it for your business. If you’ve experienced lower conversion rates or a drop-off in leads, marketing automation can help you improve these metrics. How? … Read More
Automated marketing may sound complicated, but more businesses are opting to use it in their digital marketing strategies. It is a great tool that is a good return-on-investment, makes processes more effective, and gathers data on people who are valuable … Read More
The holiday season is officially here, but preparations have been underway for most businesses since the end of summer. Staying ahead of the curve is key for businesses that aim to get their customers’ attention during this busy time of … Read More
Now more than ever businesses are moving towards automating their marketing to save both energy and time. As a business owner, the decision to put your efforts into either operations or marketing can be difficult, but email automation may be … Read More
For business owners, navigating Facebook can be like driving the autobahn – everything moves fast, and you aren’t always sure the direction you’re headed is the right one. Even more complex is Facebook’s ad manager. But fear not. Like AAA, … Read More
