Author: Greg Colacino

How To Write a Company Story

Are you eager to unlock the power of your brand’s narrative and captivate your audience? A company story is a meticulous blend of precision, creativity, and strategic insight. Done right, it can transform your company into a brand that truly connects. Done incorrectly, however, and the story becomes a missed

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What is the Importance of Company Messaging?

Every day, we get slammed with seemingly endless streams of information, so cutting through the noise and standing out is more important than ever. That’s where the art of company messaging comes into play. Effective messaging is the cornerstone of building a relationship with your audience. It’s about showing your

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A business handshake for a deal that began with a B2B lead generation agency

Why Should Business Owners Hire a B2B Lead Generation Agency?

When it comes to boosting B2B business, the question of hiring a lead generation agency is critical. In B2B marketing, the right lead generation agency can bridge the gap between your business and potential clients, making the journey from prospect to loyal customer smoother and more efficient. But why should

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Top 3 Ways to Capture Marketing Leads

Trying to capture marketing leads is like searching for buried treasure. You know they’re out there, valuable and waiting, but how do you reel them in? That’s the million-dollar question.  We will share three proven tactics to help capture those elusive leads. By focusing on landing pages, promotional offers, and

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A website design agency team brainstorming new ideas to help meet marketing goals.

How Working with a Web Design Agency Helps Your Business

If you’re wondering how working with a web design agency helps your business, well, your website is the cornerstone of your digital marketing strategy. But as a business owner, your to-do list is already brimming with critical tasks. Between running operations, maintaining customer relationships, and managing a team, where does

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A consumer using their credit card to make a purchase as a result of an effective website.

What Makes an Effective Website?

What makes an effective website? Well, an effective website isn’t just about good looks or snappy performance. It’s about connection. Does your website engage your audience? Does it make them stick around, click through, and convert? These are the signs of a website that works — a digital space that

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What is Website Maintenance and Why is it Necessary?

What is Website Maintenance and Why is it Necessary?

Imagine your website as the digital storefront of your business. Just as you wouldn’t leave a physical location untidy or in disrepair, your online presence demands the same attention to detail and care. Website maintenance is your website’s routine check-up and optimization to ensure it’s secure, fast, and delivers the

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Ways to Improve Employer Branding

3 Easy Ways to Improve Employer Branding

You want your company to stand out, and not just for what you sell or the services you provide. The vibe of your workplace, the camaraderie among team members — this is the stuff that can make someone excited to join your team.  You likely already know the value of

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use images to improve your content

5 Ways to Use Images to Improve Your Content

For business owners, creating quality content is vital to engaging with our audience and attracting new customers. You might obsess over crafting the perfect blog post or creating visually stimulating social media content but often overlook one of the most critical features — pictures! As the Director of Content for

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How Language Affects Digital Marketing

In the world of digital marketing, words are weapons and content is king. Welcome to the world of digital marketing, where words are weapons and content is king. In this field, every word matters and every syllable carries meaning. “Why?” you might ask. Well, because the right words have the

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Core Values at KWSM a digital marketing agency