Become a Thought Leader Through the Writing Process

If you’ve been in your industry for a long time, you’ve developed a wealth of thoughts, opinions, insights, and predictions about your field. Your opinion leadership is a resource that can drive leads, open networking opportunities, and build a trove of industry betterment. Many professionals have yet to tap into this resource, tragically, because they […]

Short and Sweet on Social Media

As business owners, you want to make sure that potential customers know a lot about your business. But using more words isn’t the best way to do so. Apply the phrase ‘less is more’ to your writing tactics on Social Media. Your company’s online presence serves as a credibility piece and the way your audience perceives […]

How to Create the Best Social Media Content: Say Less

Stick to one thought per post. Write less, not more. Put the important stuff first. When writing content for social media, how you say it is just as important as what you say. Much of your audience probably has full time jobs that do not involve being on Facebook all day, so don’t give them long, confusing posts that require lots of time and concentration. Give them scan-able posts that they can learn something from, and get back to work!

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