How to Pick a Tone for your Business 

A brand voice is what you say in your communications to your customers (think: your blogs, social media posts, newsletters, and what’s written on your website), but your brand tone is how you say it. It is something that is unique to each company in existence. It’s the main way you communicate with your customers, […]

5 Tips to Improve Your Social Media Posts

The way we write on social media channels can be very different from business writing, academic, or even general day-to-day writing. You may think that writing can be more causal and lax on social media, but that is not necessarily true. Utilizing proper syntax, spelling, and grammar are very important in order to represent you, […]

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