3 Tips To Manage Online Reputation
Managing the online reputation of your brand in today’s marketing world is crucial. Many internet users turn to the web for reviews, for questions and for answers. People are constantly looking up brands and determining credibility and legitimacy. Word of mouth on the internet spreads like wildfire for both good and bad things. Here are […]
How to Create the Best Social Media Content: Say Less
Stick to one thought per post. Write less, not more. Put the important stuff first. When writing content for social media, how you say it is just as important as what you say. Much of your audience probably has full time jobs that do not involve being on Facebook all day, so don’t give them long, confusing posts that require lots of time and concentration. Give them scan-able posts that they can learn something from, and get back to work!
How to Manage and Organize Your Content
Believe it or not, I don’t just plop down at my desk every morning, find the first relevant article on Google news, and post it on my client’s social media with an added line or two. I’ve seen people who try to do this, and while it might even work for a little while, they’ll […]
Review-Swapping is Not Only Wrong – It’s Ineffective!
If your business is on Yelp, you have probably already figured out that review sites hold a lot of weight for potential customers when they’re deciding where to do business. We’ve all heard the success stories about businesses that blow up after word spreads online, and we hope ours will be the same. But when you […]
Feel Like the Underdog? Social Media Can Help.
Sports make me really excited about the underdog. The idea that a team that had everything stacked against them came through and beat all the big guys to make it to the end is such an inspiration. But it also makes me think a lot about the underdog in the rest of my life, especially, the […]
What is a Twitter Party?
The other week I was having a meeting with some friends who were planning an event. In preparation for the event I suggested having a twitter party. I then explained to them what a twitter party was and how to do it. The next thing I hear about is they are planning an event and […]
Want Personality? Add Social Media
One thing that always stands out to me these days is when companies and professionals DON’T have a social media presence. They are really missing out on such a great opportunity to engage with clients. When I am referred to someone, I Google them to find what comes up. Most of their time, it’s their […]
A Social Media Primer for Non-Profit Organizations
At this stage of the social media game even the most tone deaf non-profit organization has some presence online. Non-profit organizations run their operations differently than a for profit company. Granted the business elements and financials are similar, but the culture of a 501c3 is entirely different. For the 501c3 organization your social media […]
Do I Need a Mobile Website?
But a mobile website is more than just a traditional website that’s been re-sized. Mobile websites play a different role in your company’s marketing efforts. These days many traditional websites include flash animation, forms, links, etc… the regular desktop website is designed to engage the visitor for as long as possible.
Mobile websites tend to be more functional in nature. Since not all smart phones are created equal, mobile websites need to be rather simple, in order to perform best across all of them. For example, not all phones support animation, so a mobile website should not have any.
How to Use QR Codes as Part of Your Marketing Efforts
As with most things, ultra hip and cutting edge, QR codes originated in Japan. The QR (quick response) code is a powerful marketing tool that can direct customers to a special landing page on a mobile website. In a way, the QR code uses the same technology as a barcode that you’ll see on any […]
