What Do I Write On My Business Blog?

Frequently creating new content is what attracts search engines like Google to your site.  Hands down one of the most effective ways to do so is through blogging.  Blogging helps to increase the online presence of your business ten-fold.  A blog can greatly improve your SEO, attract new customers and it can be fun as […]

Do Social Media Right the First Time

I am constantly surprised by how many differences of opinion there are when it comes to doing something right the first time around.  The argument I hear all the time is that it’s better to just get something out, and then learn from it if it fails.  I heard someone say the term ‘fail forward’, […]

Overdoing it on Social Media

Yes, it can be done. You know the old adage, less is more? Well, it applies on social media too! When first starting on social media, it’s easy to get pumped and excited about this new digital terrain where you have all the power imaginable. A little too easy, in fact, to the point where […]

Using Social Media to Improve Your Google SEO

These days, Google is your first impression.  When a customer wants to know more about your business, they will Google you. When an employer wants to know more about potential candidates, they will Google them.  The list of reasons why people use Google goes on and on, but the fact of the matter is, people […]

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Where’s Your True Voice?

An important thing to remember on social media is that you’re always trying to connect with your audience on a deeper, more personal level.  And one way to do that easily is to simply let down your guard, and act like your natural self. I’ll admit it: I used to be very verbose, and I […]

How to Prospect Using LinkedIn

Looking for new referral sources or strategic partners? Look no further than your LinkedIn account! You already know the types of professionals you like to network with – finding and meeting them can be much easier if you use the power of your LinkedIn connections. Here’s how to get started: 1. Search for people you […]

Temporarily Unfollow Users On Twitter

There is always that one person on Twitter who doesn’t know when to stop, especially during times like the Olympics.   One person inevitably spams the Twitter news feed with constant updates that reveal every detail of each event.  So the dilemma begins of whether or not to unfollow them.  Surely it would be unwise to […]

Start Using Videos for Content!

  Neilsen recently reported that 37% of consumers watch web content every single day.  People love videos. Take cats for example: How many hours have you wasted watching videos of adorable kittens doing absolutely nothing? It’s okay, we do it too! The point I’m trying to make is that videos make great content for social […]

Why Consistency is Key for Social Media

Are you being consistent with your social media?  This may seem like a simple question, but when we break it down, there are many different pieces to look at. Consistency does not just mean your are posting a certain number of times a day, every day.  That is definitely a part of it.  However, being […]

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