Twitter Flies Away From Staple Features
On the surface, social media may seem tranquil, but a tempest of changes is churning. Some insane insinuations are already circulating for one platform, milestones are being reached on another, and sites are starting the year with new ideals. Here’s what you might’ve missed in social media news this week. Twitter Flies Away From Staple […]
Social Media Bootcamp: Strategies and Tools for Small Business Owners
It’s that time of year again: Social Media Bootcamp is upon us! With a fresh start for the year ahead, we think it’s time to take your digital marketing efforts from the ‘loathe’ to the ‘love’ category! After many years of instructing small business owners, one thing has been made abundantly clear: social media can […]
How to Handle Closing Your Business on Social Media
Thousands of entrepreneurs will open businesses this year, and many will shutdown their shops before the year’s end. If you’ve exhausted all your options and decided to close your company, these are the steps you need to take on social media. Be Open Virtually everyone can relate to a time in their life when they […]
How to Utilize Social Listening for Original Content
What makes an advertisement or a social media post successful? The overall story has to be relatable. Marketers know how to relate to their target audience because they are listening. Social listening is the practice of monitoring digital media channels to create a strategy that will better influence consumers. The best way to gain attention […]
How to Create a Content Calendar for Social Media
Managing several social media channels at once can seem like a daunting task. If you don’t have a plan in place for creating your content, it might be tempting to slack off or even give up on posting regularly. However, the key to using social media effectively is consistency, so it’s imperative to have a […]
How Fitness Professionals Can Engage Followers On Instagram
If you’re finding yourself hitting a plateau on your Instagram game, we’ve come up with a variety of content that will give you fresh, new ideas on what to post, while also helping you to engage your followers. Whether you’re a personal trainer or the owner of a fitness center, these content creation tips for […]
How To Write A Better Blog
Blogging has gone from a niche news alternative to a business necessity for engaging fans of your brand. A blog post can accomplish a lot of things for your brand; one of the best is providing a platform to informally share content. Here are three tips for writing better blog posts. UNDERSTAND YOUR AUDIENCE Before […]
Twitter Tweaks the Rules
While you’re still shaking off the sparkles from your New Year’s Eve parties, the social media savants are introducing some new etiquette rules for 2016. With these new revelations come some new resolutions for you to follow in 2016: thou shall not repost chain messages; thou shall not get snippy on social media; and thou […]
How to Change Your Target Audience on Social Media
Companies constantly reinvent themselves to increase sales, avoid a stigma, or generate new business. If your company is moving in a different direction, your target audience will most likely need to change as well. Follow these steps to keep your social media audience on par with your new company goals. Change Your Writing Tone Creating […]
How to Build Customer Trust Online
An important part of telling your brand’s story online is building customer trust. Creating trust among online users garners loyal fans. According to a survey by Concerto Marketing Group and Research Now, 83% of customers who trust a brand will recommend that company to others – and 82% of those customers will continue to use […]
