Social Media Case Study: Using Compelling Stories to Craft Engaging Content

social media case study

At KWSM, we know that original content is crucial for establishing our clients as leaders in their industries. In every piece of content, whether it be a blog post, social media post, white paper, eBook, newsletter, or video, our goal is to provide valuable information for the client’s target audience that showcases their brand and […]

How Strong Employer Branding Helps Reduce Attrition?

A record number of employees are departing their roles or considering quitting. Organizations that learn why and act carefully will have an advantage in retaining talent. High attrition rates lead to increased recruitment and training costs, loss of productivity, and decreased employee morale. In today’s competitive job market, it’s critical for organizations to build a […]

The Difference Between a Facebook Story and a Facebook Post | Updated June 2023

difference between a Facebook story and a Facebook post

Updated June 5, 2023 Brands have been telling their stories on Facebook for years. Educational content, meet-the-team posts, and behind-the-scenes footage have helped companies share the essence of their brand with the world. When we heard that Facebook literally gave us a Stories feature to help us visually depict what our companies are about, you […]

How to Enable Custom Thumbnails on YouTube 2023


Updated on May 4th, 2023: This post was originally published September 23rd, 2014 and has been revamped and updated for accuracy and comprehensiveness. Have you uploaded some great content to YouTube, only to see a few unsightly thumbnails to choose from for its preview? In the past, getting a decent thumbnail from a YouTube video […]

Take a Digital Deep-Dive with our NEW Social Media Bootcamp Webinars

Do you need to start marketing your company on social media, but aren’t sure how to get started? Or maybe you’ve been posting content, but can’t seem to get the results you want.    If you feel stuck at any stage of your social media marketing campaign, our Social Media Bootcamp webinars are for you! […]

“I Am a Leader” | Life Lessons from KWSM’s Leadership Program

Over the last three months, I was fortunate enough to take part in KWSM’s Leadership Program — a 12-week program led by KWSM CEO and President Katie Wagner, and designed to examine what constitutes great leadership, analyze members’ natural leadership styles, and take actionable steps towards improving our leadership skills.   This program drastically changed […]

Top 4 Webinar Tips | Atlanta Businesses Keep Audiences Engaged During COVID-19

Now more than ever, we are in a digital-centric world. Businesses across all industries have been competing to deliver the most engaging content for a while now, but this has only increased since the rise of COVID-19. There is more pressure than ever for businesses to step up their digital game if they want to […]

The Best Metrics to Track in Google Analytics


If you have Google Analytics set up for your business website (which you should), you know the vast amount of information the platform provides. You can see anything and everything that happens on your website, but without proper direction and understanding of the data, it can be easy to get lost down a rabbit hole. […]

How To Get Creative With Your Audience Targeting


Whether you’re a novice or an experienced marketer, conducting advertising campaigns on platforms like Facebook or LinkedIn can be confusing. These social media platforms are making constant updates to their advertising capabilities, and the options can become overwhelming very quickly. When it comes to audience targeting, making sure you hit the right audience the first […]

3 Ways To Keep Your Content Interesting


When you’re planning your business’s social media content for months or years, it can sometimes feel like you’re stuck in a creative rut – always making the same types of posts and running in circles with repetitive content. How do you pull your social media content out of this cycle, to create new content that […]

Core Values at KWSM a digital marketing agency