Marketing Lead Generation Tips for Digital Fundraising Campaigns
Attracting and engaging potential donors is a strategic combination of communication and persuasion, where understanding and applying the nuances of marketing lead generation can make all the difference. Whether you’re a nonprofit organization or a business raising money for a special cause, your fundraising campaign must accomplish two key objectives — connect with potential donors […]
Does AI Kill SEO-Rich Content? Bing and Google Say AI Helps Your Content Shine
There has been a lot of hyperbole, speculation, and faulty assumptions about AI’s role in Search as both Google and Bing create AI-enabled Search and Chat properties. Does AI, like Bing-GPT or Google’s SGE, kill SEO and content? As the VP of Strategy at KWSM, I went straight to the source – Michael Schechter, VP […]
How to Delete a Facebook Pixel from Business Manager | Updated February 2024
Updated February 1st, 2024 In the past few years, Facebook removed the ability to delete a Facebook pixel from Business Manager. However, there are solutions if you are aiming to stop using an outdated Pixel for your website. We recommend that if you do not want to use a pixel, ensure it is no longer […]
KWSM Recognized as a Top Digital Marketing Agency in Atlanta
We are honored to announce that KWSM: a digital marketing agency has recently been named one of the 10 best digital marketing agencies in Atlanta, Georgia. This award comes from DesignRush, an independent company that evaluates the most qualified agencies around the United States. Agencies are evaluated by: Category (digital marketing, branding, logo design, etc.) […]
3 Signs Your Business Needs Local SEO
Let’s face it, marketing budgets aren’t bottomless. Your company’s dollars are a limited resource, which is all the more reason to make every dollar count. Luckily, in 2020 and beyond, there are many cost-effective ways to elevate your marketing strategy, and one of these is SEO. You already have a website, so investing in a […]
Website Optimization | Improving the User Experience for Your Atlanta Business
If there’s one piece of digital marketing your company needs to have in place as Atlanta businesses begin to reopen, it’s a great website. In today’s day and age, users are expecting a visually appealing, quick, easily navigable website where they can readily find whatever information they are looking for. We live in a […]
5 Tips on How to Write a Winning Blog Post
Writing a blog consistently for your brand is a great way to drive traffic to your website. You have to ability to position your company as a thought leader in your industry. Below are some tips on how to write a solid, thought-provoking blog that will help prove you’re the expert! Do Your Research A […]
5 Ways to Help You Decide What to Write
Writer’s block can be frustrating, especially when you’re facing a deadline. It’s inevitable that at some point in your career, you’ll need some new tips on how to get the creative juices flowing again. We’ve gathered 5 ways to help when you’ve run out of things to write about. Write Ideas Down Sometimes it can […]
