Public Relations

Google has combined the capabilities of several services to bring online marketers a new platform called “Google My Business.”  This platform incorporates Google+, Google Places, Google Search into the same interface. It allows business owners to create consistent branding across … Read More

Historically, “push marketing” meant creating a message that people would see in their everyday life. Today, with the advent of social media, “pull marketing” has become a more effective strategy.  By creating content that people intentionally seek out, you give … Read More

In the same way that keywords help viewers find videos, they can also help potential subscribers more easily find your channel on search engines. That’s why it’s important to add keywords to your Youtube channel and optimize your account for search. Make sure your … Read More

If your company uses Pinterest for business, one way to get your pictures noticed is to optimize the shape of the image. Pinterest allows only allows images to be a fixed width, but they can be an unlimited height. By … Read More

Containing your ideas to 140 characters on Twitter can be a challenge.  Fortunately, there is an alternative.  Twitter cards allow you to publish pictures, videos, and links on twitter that appear in the same feed as text tweets.  By using … Read More

When creating content for social media, “how you say it” is just as important as “what you say.” Taking a few extra minutes to write concisely and clearly can be the difference between followers becoming engaged or losing interest.  Make sure your posts get noticed! … Read More

One way to engage with Twitter followers and create new contacts is to participate in a  Twitter chat.  At a regular time (often weekly) a group of Twitter users will tweet about a certain hashtag.  By contributing to certain topics related to … Read More

Whether you like it or not, potential customers can and will research your business on those platforms. Make sure to maintain your business image and reputation by staying active in the online community   Photo Credit: @bronwynkemp