3 Public Relations Mistakes to Avoid
Creating a public relations marketing plan can be extremely exciting for your business. Getting a feature in a local or even national publication is a huge win! However, in all the buzz of executing a PR strategy, companies make little mistakes that leave their media pitches lost in journalists’ inboxes. Make sure your news makes […]
Team Celebrations: The KWSM House Cup
Each month, the four KWSM offices gather via Zoom for “Celebrations” – a special meeting where we honor the birthdays, workiversaries, and new team members who joined our agency that month. This month, we had the pleasure of commemorating both January and February Celebrations in one ultimate showdown! We celebrated my birthday as well […]
Why Moodboards Are a Powerful Tool for Your Business
It’s easy to think of a moodboard as a project best suited for a teenage sleepover, but if you’re restricting your definition to this narrow idea, you’re missing out on a valuable tool for your business. A moodboard is like an informal precursor to your brand style guide, and it’s the perfect way to help […]
Why Your Brand is Losing Social Media Followers
Let’s talk followers. They’re important. In most cases, they’re the reason your brand is posting on social media, crafting savvy social media strategies, and constantly working towards new social goals. Every brand loves to gain followers, and it should be one of your business’ goals to help increase organic reach. But what about […]
When Is the Best Time to Send Your PR Pitch?
You’ve got something new and exciting to tell current and/or potential customers about – that’s amazing! Once you’ve drafted your press materials explaining the news and you’re ready to send, you just need to figure out when. There will sometimes be extenuating circumstances that dictate when you’ll need to send your press release or media […]
Does Your Company Have a Crisis Communications Plan in Place?
Crises are an inevitable part of running a business. And while you can’t control when they may happen, you can create an action plan for when they do happen. Companies who manage a crisis well take calculated steps in advance to ensure they are prepared for a variety of possible scenarios. Below you’ll find a […]
Three Tips to Spark News Coverage from Your Press Release
Press releases can be the cornerstone of your public relations strategy. These brief, detailed documents can lead journalists, business partners, as well as potential and current customers to your products and announcements, and even create brand awareness for your business overall. Press releases that garner news coverage need to intrigue journalists – but there’s more […]
How to Plan A Social Strategy For 2019
When it comes to social media and digital marketing, you always have to stay ahead. As we enter the last weeks of 2018, it’s time to start looking ahead to 2019. To look forward, you have to begin with what you’ve done. Once you’ve analyzed your successes and failures from 2018, your next question should […]
What is a UTM?
UTM stands for “Urchin Tracking Module.” It is a code that you place at the END of your URL. The purpose of the UTM is to track the source from where people clicked on your URL. If you use it correctly, you can parse your Google Analytics data to start determining which places, creatives, and […]
Choosing The Correct Social Media Channels
The constantly changing landscape of social media means that there isa virtually endless number channels available today. Business owners should be constantly evaluating what channels are most effective in order to reach the largest possible audience. Often times the same content may be more effective on another channel, or can be shared across multiple platforms […]
