Facebook makes a major change, and All Eyes are on the Newsfeed

After months of speculation, Facebook’s Mark Zuckerberg revealed a big change to the platform’s algorithm. It’s one of that has a lot of business owners watching. It’s one of the social media stories in the news this week. Facebook Announces a Change to the Newsfeed Facebook wants you to get closer to your friends. Mark […]

What The Trending Content Of 2017 Can Teach You About 2018

It’s that time of year again! You know when you start seeing the recap posts – the ones that highlight the most successful social media hits of the prior year. The website BuzzSumo has an awesome look at the viral posts from 2017. So what’s dominating? Most of the results are unsurprising, with political news, music […]

New Facebook Ad Types Are Doubling Sales and Cutting Costs by Half

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Facebook has created ads designed to increase user engagement that has created an advertising perfect storm which lowers advertising costs as well as significantly increasing sales. It’s one of the social media stories in the news this week. Facebook Collection Ads Outperformed Video Ads 9 to 1 in Recent Test Facebook initially launched its ad […]

Instagram’s New Recommend Feature

Something new just arrived to Instagram! The photo-sharing app will now show users suggested posts from accounts they do not follow directly to their Insta-feed. The feature began with a small rollout in December and has since made a quiet debut to all its users. This change is the second recent update that focuses on […]

New Year, New Marketing Strategy

The start of each year is the perfect time to experiment with new advertising tools and start the year off fresh with a new approach to digital marketing strategy and social media advertising. The best way to do that? Evaluate how you’re digital marketing is working and if that approach is working for you. The […]

3 Insanely Creative and Easy Ways to Repurpose Your Video Content

With the overflow of competition out there, releasing different forms of content is an absolute must. Gone are the days when we can link to our website every few weeks and call it marketing. Platforms like Facebook and Instagram are no longer just about a picture and a caption. You’re not in with the it-crowd—your […]

Get The Best Bang For Your Buck With Videos

Filling your closet with multi-purpose clothing is the same thing as filling your content closet with videos. They’re versatile, engaging, and are one of the pieces of content you can have. Get the most out of the videos you make by using them in these three different ways…   Shareable Clips    The greatest thing […]

Instagram Story Changes, Facebook Tackling Fraud, and Twitter’s New Success

Social media comes at us fast, and the changes in December show just how quickly the way you interact with clients and friends can transform. Facebook, Twitter, and Instagram have launched new tools and algorithms that will affect how you use the platform going forward. These are the social media stories in the news this […]

The Social Media Trends of 2018

The Social Media Trends of 2018

2018 is knocking… And if you want to survive in this constantly changing social environment, you’ve got to learn how to adapt. In the last year alone, we saw Instagram hijack Snapchat’s user base, Twitter throw in the 140-character towel, and Facebook lay down the fake news law. It’s been a social media whirlwind, and […]

The Importance of an Effective Landing Page

Frustrated with conversion rates? Invest in a landing page! A landing page is typically classified as a stand-alone page that promotes a particular service, product, or element of your business. It’s also the main destination for all of your web traffic. Opposed to driving traffic directly to your main website, landing pages can be used […]

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