5 Tips to Networking Online Like a Pro
Networking online is important for your business to develop both social and professional relationships. Although you can reap many of the same benefits as networking in person, online networking requires business owners to utilize a variety of digital tools. Here are five ways you can maximize the results of your networking. Decide On Your Goal […]
Team Celebrations: The KWSM House Cup
Each month, the four KWSM offices gather via Zoom for “Celebrations” – a special meeting where we honor the birthdays, workiversaries, and new team members who joined our agency that month. This month, we had the pleasure of commemorating both January and February Celebrations in one ultimate showdown! We celebrated my birthday as well […]
Preparation is the Key to Success
When you think about the success of a project or presentation, you likely think about the execution and the results. However, your success is not entirely dependent on how well you do the work. It’s also determined by how well you prepare. Leadership coach Susan Bantz of Consilio sat down with our digital marketing team […]
Why Your Company Should Be on LinkedIn
You might already know that creating a presence on social media is a great way to generate some buzz around your company. If you’re not sure which platforms will help your company the most, you can start by identifying the audience you would like to reach. Instagram is a great example of a platform that […]
Must-Have Website Features for an Effective Marketing Strategy
Your website is a credibility piece for your brand and acts as the hub of your digital marketing strategy. If your online marketing is successful, you will be able to drive more qualified traffic to your website. Once you get traffic to your website, you need to find ways to convert that traffic into customers. […]
Why Moodboards Are a Powerful Tool for Your Business
It’s easy to think of a moodboard as a project best suited for a teenage sleepover, but if you’re restricting your definition to this narrow idea, you’re missing out on a valuable tool for your business. A moodboard is like an informal precursor to your brand style guide, and it’s the perfect way to help […]
Why Your Brand is Losing Social Media Followers
Let’s talk followers. They’re important. In most cases, they’re the reason your brand is posting on social media, crafting savvy social media strategies, and constantly working towards new social goals. Every brand loves to gain followers, and it should be one of your business’ goals to help increase organic reach. But what about […]
How to Plan A Social Strategy For 2019
When it comes to social media and digital marketing, you always have to stay ahead. As we enter the last weeks of 2018, it’s time to start looking ahead to 2019. To look forward, you have to begin with what you’ve done. Once you’ve analyzed your successes and failures from 2018, your next question should […]
