Leveling Up Social Media Ads | KWSM Mentorship Program

August is back-to-school season for many families, and at KWSM: a digital marketing agency, it’s not so different. Continued learning is a pillar of our agency, and this takes many different forms. One of our favorites? The KWSM Mentorship Program! A couple of times a year, the KWSM team splits up into mentor and mentee […]

How a Copywriting Brief Can Get You the Content You Want

If you like getting things right the first time (or as close to the first time as possible), you understand that proper communication and instructions can be crucial for nailing your project objectives. Brand copy is an excellent way to build client loyalty and brand recognition. In order for your customers to know the ins […]

Media Pitch Tips: How to Score Media Coverage

children playing soccer and the goalie is falling over because the ball is in the net and a goal has been scored

A media pitch can be daunting. Although your business may want the benefits of winning media coverage, the process of getting a story picked up can be overwhelming. Here are some simple tips to help you create a great media pitch and land your story. Tip 1: Journalists Are Also Your Audience Journalists are looking […]

Does Having a Moving Image as an Email Profile Lead to Increased Open Rates?

Does Having a Moving Image as an Email Profile Lead to Increased Open Rates?

If you often scroll through Gmail on your phone, you may have noticed that some profile images move. Noticeably, Canva, which is seeking to expand its animation and video capabilities, has used this feature to their advantage in eblasts. If you run your email marketing through a G-Suite account, you can easily upload a .gif […]

Top 10 PR Mistakes to Avoid

Reporters holding up microphones and asking difficult questions

When pitching your story or idea to the media, you want to present yourself and your business in the best light possible. Unfortunately, many companies make common mistakes that immediately put their emails in the trash. Here are the top 10 PR mistakes you can easily avoid and increase your chances of landing a media […]

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