KWSM Celebrates The First Annual “Taylor Lizura Day”
On May 23, KWSM celebrated the 6-Year Workiversary of Senior Digital Marketing Strategist Taylor Lizura, who serves as the agency’s Manager of Content, Advertising, and Training. Last year, on her 5-Year workiversary, the agency declared May 23 to forever be known as “Taylor Lizura Day” – a day where all KWSM team members can […]
How to Avoid Common Pitfalls When Cause Marketing
In the last five years, belief-driven buying has become the new normal. Twenty years ago, brands were expected to stay out of social or moral conversations; consumers now make purchasing decisions based on brand names that align with their personal beliefs. With these considerations in mind, it makes sense that many businesses are aligning their […]
Mother’s Day Opt-Out Messaging – What Empathetic Marketing Means for Your Business
Within the last few years, as the world has experienced an influx of grief, many brands sought ways to remain tonally adherent to their customers. One tactic that brands have implemented is a marketing protocol that gives subscribers the opportunity to opt-out of receiving Mother’s Day messaging. The idea was first used by a UK […]
KWSM Core Values: Uncommonly Organized
Here at KWSM, we know that proper organization is much more than just keeping your workspace tidy. Each member of our team is committed to following and constantly improving regimented systems and processes that keep our ducks in a row (and let me tell you – we have a lot of ducks to corral). […]
Rock Paper Scissors Approach to Business Strategy
The KWSM Celebrations Committee held a company-wide Rock Paper Scissors tournament, and I lost to my teammate Epiphany Hunter in the championship match. The experience reminded me that Rock Paper Scissors is a simple game, but it can teach us a lot about business strategy. I learned this lesson from sitting in on a lecture […]
