Marketing Lead Generation Tips for Digital Fundraising Campaigns
Attracting and engaging potential donors is a strategic combination of communication and persuasion, where understanding and applying the nuances of marketing lead generation can make all the difference. Whether you’re a nonprofit organization or a business raising money for a special cause, your fundraising campaign must accomplish two key objectives — connect with potential donors […]
Give your Audience Brand ‘Feels’ with Instagram Reels
Instagram is a hugely popular social media platform amongst consumers, but it can be hard to know how to use it to expand your business’s reach and engagement. However, not using Instagram to its full potential is like leaving money on the table. You’re missing out on a huge opportunity to connect with your customers […]
How do I increase my business’ organic social media reach?
It’s no secret that large social media platforms like Facebook and Instagram are increasingly operating on a pay-to-play model. What this means is that your regular, non-boosted posts may see a decline in organic reach (and other key metrics like engagement and impressions for that matter). These social media platforms are trying to encourage […]
How to Write an Effective Social Media Caption
A huge part of social media is the creative aspect, and when we think of “creative” we default to thinking about videos and photos. While these elements are important and should illustrate your product, service, or whatever else your brand is talking about on social media, the caption for these posts is a crucial part […]
How to Make the Instagram Algorithm Work for You and Your Business
As a part of your Instagram strategy, it’s important to leverage Instagram stories to create nimble and engaging content. Incorporating Stories into your Instagram content plan certainly helps put more eyes on your business content, but it isn’t the whole story. Here are four of the best practices for making the Instagram algorithm work in […]
In The News: Reply with GIFs on Instagram, LinkedIn Replaces its CEO, and YouTube Eliminates Classic View
Out with the old, and in with the new! Social media is bringing forth new changes across channels, and we are always ready. Are you hesitant about these changes? Brace yourself; this week in the news, Instagram will now allow you to reply to Stories with GIFs, LinkedIn replaces its CEO, and YouTube eliminates classic […]
Is Influencer Marketing Right for You?
Influencer marketing is one of the biggest growing trends today. Influencers are individuals that share their experiences about brands and convince others to try them out. They post on their social media channels and/or blog in exchange for free products or paid opportunities. Basically, these social moguls influence other users to trust your brand. So, […]
5 Tips on How to Write a Winning Blog Post
Writing a blog consistently for your brand is a great way to drive traffic to your website. You have to ability to position your company as a thought leader in your industry. Below are some tips on how to write a solid, thought-provoking blog that will help prove you’re the expert! Do Your Research A […]
