Facebook Cleans Up Its Ad Metrics
Facebook is getting a head start on spring-cleaning! The social network is decluttering the Ads Manager in an effort to streamline the way businesses measure their ad campaign performance. Facebook will be removing any metrics they see as redundant, outdated, not actionable, or infrequently used, starting in July of 2018. Doing so will make it […]
Three Ways to Make Your Brand Pop
When you’re walking through a farmers market, the vendor that catches your eye the most is the one that you’ve seen previously in multiple places. This is due to that vendor creating a brand and telling their story through their design and marketing. If you want to make your brand stand out from the crowd, […]
Get The Most Out Of Instagram With Quality Hashtags
Instagram is a massive platform, one with incredibly engaged users, and a chance to show off your company visually. It can bring out personality for your brand, connect you to popular influencers, and open your brand up to millions of potential customers. But what if your follower count isn’t growing? One of the biggest […]
Long Live Social Media Lists: Facebook Adds Popular Feature
If you are an avid blogger or a reader of blogs, you no doubt are familiar with Listicles, write-ups on social that offer you content like, “the 27 best vacation spots,” or “the 18 famous athletes with their own brands.” Facebook is bringing the popular format to its platform. It’s one of the social media […]
How To Keep Your Business Page On Facebook’s Good Side
Facebook is a business’s best friend, but it can be a fickle friend at times. Anyone who has spent time in Business Pages knows Facebook is always changing or experimenting with something new. Keeping up with the algorithm changes alone is a full-time job (literally…we do this for a living). Before you let Facebook get […]
Picture Perfect | 3 Reasons You Should Have a Professional Headshot
You invest in your business, training for your employees, technology for your departments, but as the face of your company, are you investing in a professional headshot? If you strive to be seen as a leader in your industry, your image should reflect your capabilities as an expert. 3 reasons why you should be investing […]
3 Ways You Can Increase Engagement and Followers on Instagram
Show of hands: how many of us remove a photo from Instagram after it doesn’t get more than six likes? Many millennials don’t hesitate to hit delete when their post doesn’t do so well and if you manage an Instagram business page, chances are you understand their frustration to a certain degree. You post an […]
Sharing Is Caring: 3 Ways to Connect With Your Audience Through Instagram Stories
Telling a story and sharing a story may sound like one in the same, but the two methods couldn’t be more different. When you tell a story, you’re crafting the narrative with your words. When you share a story, you’re using both words and visuals. Sharing a story with your audience on Instagram follows the […]
Crafting a Social Media Policy that Protects – and Promotes – Your Company
In today’s digital age, companies are faced with a dilemma. You want to use social media to promote your business, but you’re wary of letting employees post on the channels. Indeed, social media can be a double-edged sword. Business owners need to understand both the power – and the risk – involved. Your employees are […]
Learning How To Test Your Audience Is A Necessary Social Media Skill
If you’re investing money, and you find an investment that is low-risk, high-reward, you’d take an interest. If $5 can get you $50, chances are you take that chance. Social media is exactly that low-risk, high-reward investment that you would leap at in any other medium. The biggest advantage to that is your ability to […]