How to Access Facebook Messenger’s Secret Feature
Facebook Messenger has a secret feature, and we have the code to access it, Instagram’s new Checkout feature will speed up your shopping process in-app, and Snapchat is going to be adding a gaming platform soon. This week’s trending stories will make your time on social more entertaining, less stressful on the eye, and more […]
Systems Down | Social Media Help Desk Episode 51
Nobody panic; Facebook and Instagram weren’t down forever, but during the eight hours last week the world lost access, it sure felt like it! This week on the Social Media Help Desk our panel is sitting down with host Katie Wagner to discuss the panic that arose during the Facebook outage, the SXSW festival, and […]
Should You Be Adding Alt Text to your Social Images?
Most people know that the alt text, also known as “alt tags” and “alt descriptions,” is the written copy that appears in place of an image that helps screen-reading tools describe images to visually impaired readers. Many don’t realize that it’s important for search engines to find your content, too. Images have become an increasingly […]
What Is The Difference Between Boosting A Facebook Post And Running A Facebook Ad?
Recently, someone reached out to the KWSM team and asked, “What’s the difference between creating a Facebook Ad and boosting a Facebook post?” Here at KWSM; a digital marketing agency, we heavily focus on running Facebook Ads for our own agency and our clients as they provide more detail analytics and targeting. Facebook Boost A […]
KWSM Video Studio Day
At KWSM, our team is passionate about educating businesses about digital marketing and also providing resources that will enhance their online presence. With events such as Social Media Bootcamp, our team is able to help small business owners learn the tools of digital marketing. It also opens their eyes to the capabilities that digital […]
In The News: SXSW Edition
This week’s edition of In The News will highlight some of the biggest takeaways from the 2019 South by Southwest (SXSW) conference. The conference is well known for being a hub of some of the world’s greatest creatives and innovators – a place where social media trends and future aspirations are often debuts. This […]
Are All Videos The Same On Social Media
At this point, you should know that video is taking over social media. Videos get better reach, more engagement, and are shared more. It’s easy to see the rise of video and think you can jump on the trend with your cell phone and some funny one-liners. Not all video is created equal, and it’s […]
What’s Up With LinkedIn Hashtags?
Hashtags – everyone has an opinion about them between how many is too many and if its worth to use them on certain platforms. Since the pound sign became a “hashtag” on Twitter in 2007, it’s been used to start conversations and find conversations mostly on Twitter and Instagram, and occasionally on Facebook. LinkedIn is […]
Facebook and Instagram Suffer An Outage: The World Finds Its Hero – Twitter
Refresh. Log out. Sign in again. Check wifi connection. Refresh. It did not take long for the world to catch on that Facebook and Instagram were down. This is a challenge for us, as we are constantly posting on behalf of clients, running and analyzing digital ads, and checking all of our metrics […]
How To Handle Online Harassment On Facebook
When it comes to the reputation of a business, monitoring your social media presence is very important. Many businesses can face negative comments or some form of harassment. These can often come from unhappy customers or even former employees. While this isn’t the most pleasant topic to talk about, it’s important that your team knows […]
