How To Build A Strategy For LinkedIn Marketing

LinkedIn is the top social media channel for networking amongst professionals. This is because, unlike other social media channels, LinkedIn is strictly business. The social media platform and its user community highly encourage the sharing of professional information over updates. However, for some business owners, establishing a balance between marketing a company and managing a […]

Are You Using LinkedIn Groups?

Have you been utilizing the Groups feature on LinkedIn? Groups is a powerful way to make connections and network with people, but is often an overlooked feature. You see, networking on LinkedIn can be a little tricky. LinkedIn is like the professional big brother of Facebook. It’s all business, a little play, but strictly no horsing […]

3 Tips for Using LinkedIn | LinkedIn for Business

By default, LinkedIn is for business, right?  It’s the business social networking site; the front side of the mullet, the suit and tie, and the cubicle, so to speak. Ok, so maybe it isn’t as cool as Facebook, or as sexy as YouTube, but does it have to be? All I really care about is […]

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