Reflections from Brian Solis’ Keynote

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This past Wednesday I had the pleasure of attending the LinkedOC event featuring renowned author and thought-leader, Brian Solis.  Solis is the author of the best-selling book “The End of Business as Usual”, and his keynote revolved around the book’s … Read More

Anti-Social: Why I’m Not Returning Your Phone Calls

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As business owners, we all play so many roles in our companies. Answer the phone, meet with perspective clients, send proposals, follow up on proposals, check in with existing clients, send invoices, track down invoices, answer emails, return phone calls, do some marketing, keep the books, make appointments…. oh yeah, and somewhere in there, DO the work! And now, because we are all using social media so dutifully to grow our businesses, add to that: update Facebook, update Twitter, connect on Linked In, write the blog, check in on FourSquare, solicit reviews on Yelp, upload videos on YouTube, participate in Linked In Groups, respond to Facebook comments, retweet someone on Twitter, shoot new videos on YouTube… the list is never-ending. Sometimes I dream in a Facebook newsfeed. I swear I do.

Why Klout Matters, It’s Not Entirely an Ego Thing

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If you have more than three social media accounts you should know what Klout is.  A quick primer: Klout measures your involvement on social media and gives you a score.  Klout doesn’t share your information with those accounts, rather it … Read More

Is Local Business Not a Fan of Social Media?

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A report from Pew recently revealed that a majority of people are using the internet to research local business.  However, far fewer are using social networking sites to get opinions on these businesses.  Pew is a reputable polling service.  However, … Read More

Word of Mouth: Urbanspoon, Yelp and Angie’s List

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Back in the way back day AM radio served the unique purpose of connecting people who needed things.  Maybe they had something for sale or needed a service done to their house.  Whatever, it was, they needed something and quite … Read More

Foursquare and American Express = The Social Currency

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Do you have a Foursquare account? How about an American Express card? Great! You’re now part of  The Social Currency. Last year, American Express partnered up with Foursquare to launch an iPhone app called Social Currency. It helped you keep … Read More

The Couch Potatoes Get Glued

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When Foursquare went mainstream and became popular, the couch potatoes had a lot to complain about. What were they to do? How were they supposed to participate in the fun? How do you check into something from your La-Z-Boy? GetGlue … Read More

Work ON Your Social Media, Not In It

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I had the opportunity to see Michael E. Gerber, the author of the E-Myth, speak the other day. I have read his book, but hearing him speak was a entirely different experience. Inspiring, thought provoking, and motivating don’t even begin … Read More