4 Mistakes That May Be Draining Your Facebook Ad Budget
If you’re running digital ads for your company, it is likely that you use Facebook and Instagram to do so. There are major opportunities for brand reach and conversion through these ad platforms, but if you do not have experience with proper ad development, you may be wasting valuable dollars on advertising that is not […]
The Times They Are A Changin’: How To Optimize Videos For Social
Gone are the days where people pull up to watch a movie at the only screen in town. There are screens almost everywhere we look now; they’re on the streets, at stores, and even in our hands. Now more than ever, your audience has unlimited opportunities to be engaged with your brand. And with videos […]
LinkedIn Cashes In On Video Creation Via Mobile App
Lights! Camera! Action! LinkedIn is taking its promise to improve user experience one step further with a new video creation tool within its mobile app. Meanwhile, Instagram has announced a major update to the way users leave comments, and Facebook is giving advertisers the power to promote their content via a new in-stream option in […]
Get Creative With Facebook Canvas Ads
One of the biggest challenges businesses face is grabbing – and holding – audience attention. But what if you could grab complete attention of your audience, with no distraction or newsfeed noise…thanks to Facebook’s newest advertising option, you can. Designed exclusively for mobile viewing, Facebook Canvas is a new and fully immersive advertising experience. When clicked, […]
Reach For The Sky: 3 Ways To Expand Your Audience And Reach
Have you ever moved to a new city and felt eager to meet people and try new things? Essentially, you’re looking to connect with like-minded people and grow your network. The same goes for expanding your reach online. Here are three ways to connect your brand with potential customers: Tagging Other Brands […]
Should You Advertise on Facebook’s Audience Network?
First things first – what is Audience Network? According to Facebook, “Audience Network lets you extend your ad campaigns beyond Facebook to reach your audiences on mobile apps, mobile websites, Instant Articles, and videos.” Put simply; it’s a display ad network run by Facebook offering additional ad placement on mobile websites and apps that have […]
LinkedIn To Serve Up Profile Data To Website Owners
They say revenge is a dish serve cold, but when it comes to user data, Linkedin prefers to serve theirs anonymously. A new demographics tool is giving website owners and businesses deeper insight into just who exactly is interacting with their brand. Meanwhile, YouTube is making it tougher for creators to monetize off of their […]
Don’t Believe These Facebook Advertising Myths!
You can’t believe everything you hear and that’s especially true when it comes to social media, and more specifically, Facebook Advertising. Many businesses are hesitant to advertise on the platform because they don’t have the right information. The truth is, Facebook ads are some of the most targetable, trackable, and cost-effective ways to advertise today […]
How to Maximize Your Facebook Ad
Facebook recently launched a revamping of their ads campaign, streamlining it to help businesses better target their audiences. The great thing about Facebook ads is that you can set your budget to as little or as much as you want to allocate for your marketing campaigns. But if you’re already spending money, you better know the […]
