Conversational Tone Online

A brand voice is what you say in your communications to your customers (think: your blogs, social media posts, newsletters, and what’s written on your website), but your brand tone is how you say it. It is something that is … Read More

An important thing to remember on social media is that you’re always trying to connect with your audience on a deeper, more personal level.  And one way to do that easily is to simply let down your guard, and act … Read More