How to Pick a Tone for your Business 

A brand voice is what you say in your communications to your customers (think: your blogs, social media posts, newsletters, and what’s written on your website), but your brand tone is how you say it. It is something that is unique to each company in existence. It’s the main way you communicate with your customers, […]

Where’s Your True Voice?

An important thing to remember on social media is that you’re always trying to connect with your audience on a deeper, more personal level.  And one way to do that easily is to simply let down your guard, and act like your natural self. I’ll admit it: I used to be very verbose, and I […]

Core Values at KWSM a digital marketing agency