SEM Versus SEO: What’s the Difference?

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If you’ve been on the world wide web for a while, you’ve probably heard the terms “SEM” and “SEO” thrown around. While both of these terms have to do with search engines and should be incorporated into a holistic marketing … Read More

How to Optimize Your Website for Mobile 

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In late 2020, data revealed that over 50 percent of web traffic is coming from mobile devices, and it’s not hard to understand why. People have their smartphones accessible at all times and Googling something or visiting a website is … Read More

Should My Business be on TikTok?

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The most-buzzed about social media platform over the past year has been TikTok. If you’ve downloaded the app, it’s not hard to see why. The endless 60-second-or-less videos range from informative to comedic, and the more you use the app, … Read More

4 Elements to Include in Every Blog Post

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If you’re a business owner trying to beef up your content marketing strategy, blogging should play an integral part in your plan. Original blogging content goes beyond communicating directly to the viewer, it also increases your SEO ranking. To create … Read More

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