Facebook Nears its 1 Billion User Mark

Social media has many caveats.  With frequent updates and resurfacing content, social media changes rapidly.  Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media.  Using social media is one thing but using it well is the key to online success.  Stay updated and […]

Who's Looking at Your LinkedIn, and Why It Matters

The other week I discovered the “Who’s Viewed Your Profile” feature on LinkedIn, which enumerates exactly who has been peering at your online curriculum vitae within the last 15days. I was surprised to find that someone whom I’d met a few days before, in a social setting, was on the list.  Feeling slightly perturbed, I […]

Listen to Your Potential Clients on LinkedIn

Ok, so you’ve got your LinkedIn account setup, you filled it out so it’s 100% complete, and you have connected with everyone you know.  Now what? Great question.  Fortunately, LinkedIn is a social network, not just an online resume.  There are a few different ways to be social on LinkedIn, but I am going to […]

Instagram Grows in Popularity

Social media has many caveats.  With frequent updates and resurfacing content, social media changes rapidly.  Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media.  Using social media is one thing but using it well is the key to online success.  Stay updated and […]

Exchanging Facebook "Likes" Won’t Help You

Around a month ago, I logged onto Facebook and went to one of my clients’ pages to do our daily social media management. I was surprised to find that the number of fans had shot up, quite suspiciously, overnight. I knew that a drastic influx of fans in just a day’s time meant something fishy […]

3 Best Practices for Twitter

Twitter is a simple social media platform.  You follow people, people follow you, and you post 140 character updates called tweets.  Really, that’s all there is to it.  However, I believe that it is because of it’s simplicity that it is so difficult for people to figure out how to use it to their advantage, […]

Linking YouTube to Facebook

You’ve probably heard the phrase “above the fold” when it comes to newspapers.  In the olden days, newspapers were the most used source of information.  The most important stuff usually appeared on the top part of the paper “above the fold” when the newspaper was folded in half. In the social media world, there is […]

Facebook Teams Up with Fox Sports

Social media has many caveats.  With frequent updates and resurfacing content, social media changes rapidly.  Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media.  Using social media is one thing but using it well is the key to online success.  Stay updated and […]

It's Not Just About the Fans

Everyone wants more likes on their page—the higher the number, the more gratifying you feel. Despite being a respected and legitimate business, you still want more fans because, well, it’s validating and feels good ! When first starting out with your new Facebook fan page, sometimes new fans are hard to come by.  Or even […]

Creating Social Media Routines

Katie and I just completed a 28-day cleanse.  For 28 days, we ate nothing but whole foods prepared and cooked by us at our home.  No alcohol, caffeine, dairy, gluten, added sugar or processed foods.  Just the good stuff – lots of fruits, veggies, grains, nuts and oils. At first, it was hard.  It’s amazing […]

Core Values at KWSM a digital marketing agency