Instagram Continues to Grow
Social media has many caveats. With frequent updates and resurfacing content, social media changes rapidly. Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media. Using social media is one thing but using it well is the key to online success. Stay updated and […]
It's Okay to Outsource Your Social Media
I was pleasantly surprised this morning when I came across an article announcing that Nike had decided to finally take its social media efforts in-house. I hadn’t thought about it, but the last thing I expected was for Nike, a prominent world-wide consumer brand, to have been outsourcing its social media. I mean, didn’t Nike […]
Social Media New Year's Resolution
As the new year approaches we all seek out our new year’s resolutions. Whether its getting in the gym more often or giving up junk food, we all have one. However most of the time our new year’s resolutions last for three weeks before they slowly fall by the wayside. This can happen for a […]
Facebook Tweaks Its Algorithm
Social media has many caveats. With frequent updates and resurfacing content, social media changes rapidly. Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media. Using social media is one thing but using it well is the key to online success. Stay updated and […]
New Facebook Privacy Settings
Facebook has rolled out some new privacy settings, and I am pleased to see that for once, Facebook is addressing issues that are not profitability related! Facebook privacy has long been a much debated issue within the social media community because of its obscurity and difficulty to control. In fact, even Mark Zuckerberg’s own sister […]
Facebook Makes Tweaks to the Timeline!
Social media has many caveats. With frequent updates and resurfacing content, social media changes rapidly. Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media. Using social media is one thing but using it well is the key to online success. Stay updated and […]
Quick Anatomy of a Good Pin
If you’re looking to use Pinterest as a vehicle to drive traffic back to your website, then great! Pinterest has climbed the ranks of top social media sites in the past year, and it’s easy to see why. Its scrolling bulletin-board layout is intuitive and beautiful, and feeds into our need for digesting content quickly […]
Advertising on LinkedIn – Budgeting and Targeting
LinkedIn has become the largest professional network on the internet. With more than 175 million professionals, it touches ground in nearly 200 countries. It seems as though it’s the best place to put professional ads. This is very much the case, however creating the perfect ad takes a little know-how. The first step is to […]
How to Retweet Better
I know you’re thinking, “Really? Retweeting is a simple click– how could I really mess it up?” But before we get there, let’s start with the basics. What is a Retweet? A retweet (or RT) is someone else’s tweet that you share with your own followers. When you scroll through your feed and see a […]
Using Google Analyitcs to Track Results
Its tough to pin point the exact ROI of social media. When you make other investments, its generally clear upfront the kind of return you will see on your initial investment. Usually the number is as clear as an 8% ROI. With social media is not as cut and dry. Your ROI comes in many […]
