3 Tips for Joining the Popular Kids of Social Media

These days, you’d be hard-pressed to find someone who is not at least moderately active on Facebook. This opens up a plethora of opportunities for businesses to engage a new customer base and gain new clients….that is, if it is used correctly. Many businesses jump on the Facebook bandwagon without really knowing which direction it’s […]

4 Must Have Social Media Tools

It’s a constant process to keep your social media channels in check. Keeping them in check requires constant reflection on how to make each one better. There are plenty of tools out there to help you do this, however because social media tools are plentiful, it’s easy to get carried away.  And getting carried away […]

The LinkedIn Answers Featured Will Be Removed

Social media has many caveats.  With frequent updates and resurfacing content, social media changes rapidly.  Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media.  Using social media is one thing but using it well is the key to online success.  Stay updated and […]

Facebook's Graph Search Holds Powerful Potential for Businesses

Facebook has announced a foray into the search realm, and it’s causing quite a frenzy on social media.  You’re probably already familiar with Facebook’s current limited search functions, but the new feature, “Graph Search,” aims to revolutionize social searching on Facebook. How?  By making everything in its database searchable. Don’t get it twisted– Facebook doesn’t […]

3 Business Tactics for Instagram

Are you using Instagram to market your business? If so, then consider yourself on the right track for Social Media. Remember that on Instagram, like any other channel, strategy is key. Consumers are becoming more and more visually driven all the time. This means that your audience wants to see photos. What better way to […]

Two Components of a Social Media Foundation

A social media campaign requires a strong foundation and there are two components necessary to build one.  You may see articles titled “10 important parts to Social Media” or “5 best strategies for social media” and to be honest most of them are nonsense.  For Social Media, there are two general principles you need to […]

Facebook Changes Post Notifications

Social media has many caveats.  With frequent updates and resurfacing content, social media changes rapidly.  Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media.  Using social media is one thing but using it well is the key to online success.  Stay updated and […]

Using Social Media to Maintain Brand Integrity: Case Study

I know we sit and run your ears down about why it’s important to be on social media, but of course we know you’re still wondering, “Does it really work?” It seems like a silly question to ask, since the existence of our very company depends on this answer, right? So I’m just going to […]

Why Facebook is Good for Business

Everyday, I am on Facebook for no less than 8-9 hours.  It is always on.  Along with Twitter and LinkedIn, it is one of my top three favorite social media sites.  Facebook is the first thing I open when I sit at my computer.  It is also the last thing I close. The problem is, […]

Recharging Your Facebook Reach

Chances are you saw a drop in your reach during the holidays.  If you’re like many, you came back to work after New Year’s only to see that reach number you’ve worked so hard for, to be low again.  That is perfectly normal.  Much of the activity on social media slows during the holidays.  People […]

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