Should My Business be on TikTok?

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The most-buzzed about social media platform over the past year has been TikTok. If you’ve downloaded the app, it’s not hard to see why. The endless 60-second-or-less videos range from informative to comedic, and the more you use the app, … Read More

4 Elements to Include in Every Blog Post

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If you’re a business owner trying to beef up your content marketing strategy, blogging should play an integral part in your plan. Original blogging content goes beyond communicating directly to the viewer, it also increases your SEO ranking. To create … Read More

How to Write an Effective Social Media Caption

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A huge part of social media is the creative aspect, and when we think of “creative” we default to thinking about videos and photos. While these elements are important and should illustrate your product, service, or whatever else your brand … Read More

The Art of the 24 Hour Social Media Story 

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We saw it first with Snapchat and the Snapchat Story in 2013, but since then, every major social media platform has created their version of the 24 hour story. While you could post the same content to each platform for … Read More

4 Tips for Successful Email Marketing Campaigns

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Email marketing is like that cozy cardigan you own – always there when you need it, but never quite at the top of the heap.    Contrary to popular belief, email marketing is not antiquated or outdated. In fact, email … Read More

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