Systems Down | Social Media Help Desk Episode 51
Nobody panic; Facebook and Instagram weren’t down forever, but during the eight hours last week the world lost access, it sure felt like it! This week on the Social Media Help Desk our panel is sitting down with host Katie Wagner to discuss the panic that arose during the Facebook outage, the SXSW festival, and […]
What Is The Difference Between Boosting A Facebook Post And Running A Facebook Ad?
Recently, someone reached out to the KWSM team and asked, “What’s the difference between creating a Facebook Ad and boosting a Facebook post?” Here at KWSM; a digital marketing agency, we heavily focus on running Facebook Ads for our own agency and our clients as they provide more detail analytics and targeting. Facebook Boost A […]
KWSM Video Studio Day
At KWSM, our team is passionate about educating businesses about digital marketing and also providing resources that will enhance their online presence. With events such as Social Media Bootcamp, our team is able to help small business owners learn the tools of digital marketing. It also opens their eyes to the capabilities that digital […]
In The News: SXSW Edition
This week’s edition of In The News will highlight some of the biggest takeaways from the 2019 South by Southwest (SXSW) conference. The conference is well known for being a hub of some of the world’s greatest creatives and innovators – a place where social media trends and future aspirations are often debuts. This […]
Are All Videos The Same On Social Media
At this point, you should know that video is taking over social media. Videos get better reach, more engagement, and are shared more. It’s easy to see the rise of video and think you can jump on the trend with your cell phone and some funny one-liners. Not all video is created equal, and it’s […]
Facebook and Instagram Suffer An Outage: The World Finds Its Hero – Twitter
Refresh. Log out. Sign in again. Check wifi connection. Refresh. It did not take long for the world to catch on that Facebook and Instagram were down. This is a challenge for us, as we are constantly posting on behalf of clients, running and analyzing digital ads, and checking all of our metrics […]
How To Handle Online Harassment On Facebook
When it comes to the reputation of a business, monitoring your social media presence is very important. Many businesses can face negative comments or some form of harassment. These can often come from unhappy customers or even former employees. While this isn’t the most pleasant topic to talk about, it’s important that your team knows […]
Now You Really Can Block Out Your Haters… On Twitter.
Pinterest is making it easier to shop the brands you love, Instagram is adding a new ‘Donations’ sticker for nonprofits, and Twitter is adding new ways to block your haters from engaging in your conversations. These new features are what is trending in social media news this week. Block, Mute, and Now: […]
Testing Your Website’s Speed To Keep Your Conversions High
It’s no secret that your website’s loading speed is the key to getting conversions. No matter how great your social strategy is, if your potential customers are forced to wait for a slow site to load, they won’t stay. Consumers give a site between 3-5 seconds to load before they head elsewhere, but the average […]
The True Value of Transparency
When you board a plane, train, or automobile, you trust the person at the controls to get you safely to your destination. When you join a company, you expect your boss to do the same. It’s not often that the ‘captain’ trusts you to help plan the journey. When we starting working at KWSM, we […]
