Don’t Rely on Luck With Your St. Patrick’s Day Social Media Campaigns

Businesses aren’t just capitalizing on March Madness this spring; they also are seeing green with their social media efforts around Saint Patrick’s Day. There is a lot of competition, and taking advantage of holiday promotion and content is key to standing out. Content Now is the perfect time to develop a schedule to help build […]

Will Instagram Soon Become ‘Pinstagram?’

LinkedIn’s trending topics keep its audience engaged, Facebook takes big steps to earn back our trust, and Instagram may become the new Pinterest. These new features on each of these platforms are some of the biggest game changers in the news of social media this week.   Instagram is Ripping a Page from Pinterest’s Book […]

#Hashtag Best Practices

You don’t have to be a social media expert to know what a hashtag is. Do you know how to use them properly in order to maximize the reach on your content? If you don’t know what a hashtag is, it’s a type of metadata tag used on social platforms allowing users to apply dynamic, […]

Best Practices For Your Brand’s Twitter Account

In the modern age of quick gratification and instant news, Twitter has been a dominating platform. If Twitter is the right channel for your brand, it can be an incredibly useful tool to connect with your audience in a more relaxed and timely manner.   Twitter is all about talking about the hottest trending information […]

Video is the Best Play… But Don’t Get Thrown Out Of The Game

LinkedIn Live is creating early success for entrepreneurs, Instagram tries to cope with the poor performance of IGTV, Google+ says goodbye, and YouTube is bringing out the umpires and throwing people out of the game. One thing is sure: the value of video is rising on social media and it’s making news this week.   […]

How To Create A Facebook Event

Facebook Events are a great way to keep your audience aware of what your business is up to. When you create an event through Facebook, you are strengthening the relationship with your audience while increasing your reach to new users as well.   Event pages are not solely meant to promote circumstances that require physical […]

Facebook Goes All In on AI for e-commerce

Snapchat uses a VR feature to celebrate Black History Month, Facebook acquires a new shopping software, and YouTube is changing its algorithm to help you out. These are some of the trending stories in social media this week.   Take a Vacation – YouTube’s Got You Covered   YouTube has long been known for advocating […]

Breaking Your Social Media Bad Habits

Everyone has a bad habit or two, and you are likely aware of what yours are. While setting out to stop biting your nails or eating cookies before bed is worthwhile, are you paying as much attention to your social media bad habits? Those bad habits are much harder to recognize, but are absolutely making […]

Wild About Web | Social Media Help Desk Episode 46

This week on the Social Media Help Desk, we’re sharpening our design eye with this week’s panel guests, web designers Daniel Thaete and Billy Bates. Your website is the hub for all of your digital marketing efforts and is often your customer’s first impression of your business. Alexandra Hall is hosting the discussion on the […]

Introducing the Pinterest Carousel Ad

pinterest carousel ads, pinterest, social media ads

Pinterest is a visual pinboard that showcases a lot of things from products to inspirational posts!  It is popular with fashionistas, workout buffs, people who love food, and of course, those looking for a little positivity in their lives.   And with more than 250 million monthly users, it’s safe to say a lot of […]

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