Brand Journalism: Finding the Heart of Your Business’s Story

Narrative journalism is becoming an increasingly more popular and important form of storytelling, and many brands are incorporating journalistic stylings into their marketing strategies. Brand journalism stands in that gap, providing both internal teams and external customers with social, emotional, and practical insights into a business’s brand. What Is the Difference Between Brand Journalism and […]

3 Key Areas That The Metaverse Will Improve

The Covid-19 Pandemic has accelerated the growth of the digital sphere. It was a rocky start (you’re on mute!), but with time, the world started to adapt to this new norm. Back in October of 2021, Mark Zuckerberg introduced Facebook’s rebrand, Meta. Meta’s focus will be to bring the Metaverse to life and connect people […]

How To Choose The Right Social Media Platforms For Your Business

Due to the online landscape constantly changing, especially in the world of marketing, deciding which social media platforms to use to promote your business can be difficult. Trends come and go and even certain social media platforms have a shelf life such as Myspace. Myspace launched in 2004 and by 2006, it surpassed Google as […]

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