How to Pick a Tone for your Business 

A brand voice is what you say in your communications to your customers (think: your blogs, social media posts, newsletters, and what’s written on your website), but your brand tone is how you say it. It is something that is unique to each company in existence. It’s the main way you communicate with your customers, […]

5 Easy Fixes To Improve The Way You Write Headlines

You’re a good writer. You consistently write engaging articles, interesting blog posts, and all around solid copy. But what’s the point of publishing great content if no one’s reading it? Part of ensuring your writing gets read is sealing the deal with a clickable headline, and the best way to do this is by grabbing […]

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