3 Simple Tactics to Improve eCommerce Conversion

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When a customer visits your website, this is your opportunity to give them a reason to buy your products. As eCommerce marketers, we have a responsibility to fulfill the expectations of customers and give them the tools they need to make informed purchasing decisions. Here are 3 simple tactics that you can use to increase […]

Practical Ways to Encourage User-Generated Content

Practical Ways to Encourage User-Generated Content

User-Generated Content, or UGC, is the kind of collateral every brand dreams of. Not only can it give you a ready-made library of social media and web content, but it serves to amplify your brand story as well. A significant 70% of consumers will consider UGC reviews or ratings before making a purchasing decision. User-generated […]

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