Reflections from Brian Solis' Keynote
This past Wednesday I had the pleasure of attending the LinkedOC event featuring renowned author and thought-leader, Brian Solis. Solis is the author of the best-selling book “The End of Business as Usual”, and his keynote revolved around the book’s themes of social commerce and social media in business. The consumer marketplace and the way […]
Be a Better Listener on Social Media
You hear it all the time: In the real world, having good communication skills is crucial to achieving success in all aspects of your life, from your relationships to your career. And a key component of having good communication skills is learning how to listen, to think less about what you’re going to say next […]
Redeeming Yourself On Social Media
Two weeks ago I wrote about how I had felt slighted by a company through social media. If you missed the blog post, you can read it here. Long story short, I had tweeted a company, only to find that my question was swept under the rug and that the company was replying to other […]
Sometimes, Less Can Be More
It’s tough juggling so many social media platforms nowadays (shameless plug: if you’re having difficulty, why not hand over some of the work to us?), right? On top of running your business, do you even have time to update your Facebook status (several times a day!), tweet your followers, monitor your Yelp listing for reviews, […]
She's Baaack! What I Learned From Stepping Away From My Company
If, as business owners, we don’t hold a vision for our companies, no one else is going to do it either. Who cares more about KWSM’s success than I do? And more importantly, if I stop caring (or just give it up for lack of time), who will pay the price? Not just me, but every member of our team. I have a responsibility to take time to focus on the business. I need to be calm and clear-headed enough to make smart decisions. And yes, sometimes that means stepping away from the laptop. I’ve realized that having a balance between doing the work and thinking about how we do the work is essential for success – and ensuring success is my primary responsibility.
Social Media Can’t Replace PR or Common Sense
At the nexus of PR and social media is a vague netherworld of publicity. You can go by the old axiom of “any publicity is good publicity” or approach things in a calculated, genuine and real manner. PR professionals use social media and social media professionals need to use PR, especially when it comes to […]
Anti-Social: Why I'm Not Returning Your Phone Calls
As business owners, we all play so many roles in our companies. Answer the phone, meet with perspective clients, send proposals, follow up on proposals, check in with existing clients, send invoices, track down invoices, answer emails, return phone calls, do some marketing, keep the books, make appointments…. oh yeah, and somewhere in there, DO the work! And now, because we are all using social media so dutifully to grow our businesses, add to that: update Facebook, update Twitter, connect on Linked In, write the blog, check in on FourSquare, solicit reviews on Yelp, upload videos on YouTube, participate in Linked In Groups, respond to Facebook comments, retweet someone on Twitter, shoot new videos on YouTube… the list is never-ending. Sometimes I dream in a Facebook newsfeed. I swear I do.
Getting Started on Marketing Your Event through Social Media
Before the magic of social media, promoting an event meant shelling out loads of money for traditional advertising and having a dependence on good word of mouth. But the internet and all these new platforms now make promoting events easier and more cost-efficient for you. We said easier, not easy, because, well, all good results […]
Who Owns Your Twitter Account?
For the sake of argument, we’ll presume that you and your business have a Twitter account. Who owns your Twitter account for the small business? It’s a seemingly simple question that you need to ask your business if you haven’t already.
Is Local Business Not a Fan of Social Media?
A report from Pew recently revealed that a majority of people are using the internet to research local business. However, far fewer are using social networking sites to get opinions on these businesses. Pew is a reputable polling service. However, the poll was conducted over the phone, which means that it was done over a […]
