3 Ways to Improve Your Social Media Marketing for 2021
The final quarter of 2020 is coming to a close, and it is time to plan for 2021. A new year is a perfect time to start fresh and improve your current marketing techniques. If you’re ready to level-up your social media marketing strategy, here are a few things you can do to ensure that […]
Case Study: Using Instagram to Connect with Your Target Audience
One thing that sets KWSM apart from other agencies is our ability to hone in on a client’s brand story, especially when it comes to social media. We have the ability to craft content on multiple social media channels that resonates with a client’s current audience and attracts new fans from the desired target audience […]
Boost Your Beauty Brand With A Social Media Strategy
Is your beauty brand seeking more notoriety in the cosmetics industry? Now more than ever, it is critical to connect with your audience on social media to boost your online presence. Showcase your brand’s unique offerings and share the experience with the people who matter the most: your customers. Businesses in the cosmetics industry are […]
Why Creating a Personal Relationship with Your Instagram Audience is Crucial
Instagram’s popularity can be attributed in part to the way the platform encourages engagement between different communities, individuals, and businesses. Because of this dynamic on the channel, managing a business account on Instagram does not mean the content should be business only. It’s crucial for businesses to engage with their Instagram audience on a personal […]
Twitter Faces Password Problems and LinkedIn Looks to Deliver More Leads to Your Team
LinkedIn wants to give you better leads for cheap; meanwhile, Instagram is enhancing your shopping experience. But the big news this week in social media is the warning Twitter sent to its users. These are the top social media stories. Twitter Tells Users to Change Passwords If you use Twitter, you may have […]
Why Video Is The New King Of Content
If a picture is worth a thousand words, then the impact of video is nearly boundless. With not just a decline in traditional advertising but traditional avenues of viewing video (i.e.:, mainstream television) and the rise of video features across all social media platforms, it’s no big surprise that video content is quickly becoming the […]
Networking On Twitter: How To Tweet Talk Your Way Into Customers’ Hearts
When you walk into a room filled with people you don’t know, the best thing you can do is to dive in and start finding people that you vibe with. Once you do, you’ll find that you instantly have connections who will introduce you to even more like-minded people. The same idea applies to networking […]
The Pros and Cons of Using Multiple Social Media Accounts
While most brands have a presence on a number of different social networks, some brands go one step further with multiple accounts on a single network. Usually, we see this with large companies that serve different business needs or have multiple locations. What’s the reason for this and is it right for your business? Let’s […]
The 5 People You Meet on Social Media
If you didn’t read The Five People You Meet in Heaven, here is an overview. The protagonist dies (spoiler alert) and goes to heaven where he meets five people from his past. They each teach him an important lesson about his life here on earth. When you’re marketing on social media, you’re tapping into […]
3 Ways To Dominate Social Media
It is easy to get stuck in a rut when posting to various social media channels for your business. Sticking to your weekly routine is easy, but is it profitable? Are you seeing a major spike in traffic? Social media marketing is always changing, every day, and to keep up with the evolving trends mean […]
