How Do You Use Instagram Guides?
Instagram Guides is one of the newest tools to hit the platform. This new feature gives users a simple way to share step-by-step guides, tips, and recommendations. Each guide contains a cover image, title, introduction, and optional descriptions for each entry. Different from standard content formats, Guides are meant to function as long-form content that’s […]
User-Generated Content: Let Fans Boost Your Brand
Want to expand on the content created by your digital marketing team? It’s time to harness the energy of consumers. User-generated content (UGC) is any type of content – images, videos, reviews, comments, podcasts, etc. – created about your product or service by individual people rather than your company. By integrating the following elements throughout […]
In the News: Facebook, Instagram and Pinterest Make Updates to Promote Users to Shop
As businesses continue to take a hit as they keep their doors closed, platforms such as Facebook, Instagram, and Pinterest have taken action to help make online shopping easier and more accessible for users. Facebook Announces “Shops” Facebook Shops allows businesses to set up a free, online store for customers to access on both Facebook […]
