5 Benefits of Using Brand Journalism to Share Your Company’s Story
What is brand journalism, and how does sharing your company’s story make marketing more effective for your business? As a Senior Copywriter at KWSM (and a recovering journalist), I’ve seen other marketing agencies deliver hit-or-miss results because they were chasing trends and tactics, not relying on proven principles. In my experience, brand journalism is an […]
3 Tips to Improve Your Conversion Rate
You have set up a website for your business, and you may be driving a bucket load of traffic to your site through social media, but how do you secure conversions? Driving traffic to your website is step #1, drawing them in once they arrive is step #2, and securing conversions is step #3. Whether […]
