Google Features that Should be a Key Part of your Marketing Strategy

Google Features

Google has many useful features outside of their well known Google Search and Gmail. In fact, they have so many features that there’s a chance you don’t even know about all of them. A few of these features can help boost your business’ digital marketing efforts and support your data-driven digital marketing strategy.  Google Analytics […]

How is Google Analytics Used in Digital Marketing?

Google Analytics

Google Analytics is one of the most useful tools in digital marketing. If your business has a website or an online presence, this tool allows you to get insight into valuable information about your audience.  Additionally, pairing a strong digital marketing plan with Google Analytics will help you gather data that can help you achieve […]

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