Google Features that Should be a Key Part of your Marketing Strategy

Google has many useful features outside of their well known Google Search and Gmail. In fact, they have so many features that there’s a chance you don’t even know about all of them. A few of these features can help boost your business’ digital marketing efforts and support your data-driven digital marketing strategy.  Google Analytics […]

How is Google Analytics Used in Digital Marketing?

Google Analytics is one of the most useful tools in digital marketing. If your business has a website or an online presence, this tool allows you to get insight into valuable information about your audience.  Additionally, pairing a strong digital marketing plan with Google Analytics will help you gather data that can help you achieve […]

Core Values at KWSM a digital marketing agency